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What is Marketing Software?

Marketing Software is a collection of web systems and applications that help businesses expand their outreach with profitable and engaging campaigns. There are many types of marketing programs, but most of them are designed for campaign management and resource optimization, and offer features such as data collection, branding, event scheduling, content distribution, and lead nurturing and converting. Show more The most advanced marketing products will also come with a handy analytical suite for you to generate accurate reports. To see how marketing systems work, check our frontrunner HubSpot Marketing and other popular apps in this category.Show less

How was this ranking made?

In order to create this ranking of best Marketing Software we have checked 2,006 different solutions currently present on the market, studying their features, ease-of-use, client service, offered integrations with other systems as well as mobile support using our patented SmartScoreTM rating system. This ranking has been created by Louie Andre, our SaaS authority responsible for the Marketing Software category.

List of Top 14 Marketing Software

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1. HubSpot Marketing

Our score: 9.5 User satisfaction: 99%

HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.

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2. monday.com

Our score: 8.5 User satisfaction: 100%

An industry-leading collaboration and communication app for on-site and remote work teams. This software offers a collaboration-first interface that allows users to build Boards with a wide variety of powerful columns and automations. With this flexibility, teams can handle any type of project. The platform also seamlessly integrates with third-party apps to ensure easier adoption and extend its capabilities.

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3. Wrike for Marketing

Our score: 9.1 User satisfaction: 99%

A collaboration software with user-friendly navigation and flexible project views for easier project management. It gives you a bird's eye view of your projects to get a better feel of the progress of your efforts. Moreover, its powerful reporting and analytics tools also help you generate accurate reports with actionable insights.

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4. Textedly

Our score: 9.0 User satisfaction: 100%

A scalable SMS application designed to boost your marketing campaigns by establishing offline connections with your target audience. Textedly features a combination of attractive interface and advanced tools that include mass text messaging and scheduling, single send scheduling, outgoing and inbound multimedia messaging, in-app calendar, and more.

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5. SEMrush

Our score: 9.2 User satisfaction: 94%

An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. SEMrush monitors and manages your online visibility. Its features include display advertising tool, backlinks, content analyzer, ad builder, on-page SEO tracker, and more.

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6. Mayple

Our score: 8.7 User satisfaction: 96%

An online marketing platform that lets you work with industry professionals. Mayple offers online consulting services with marketing experts who will help you formulate marketing strategies that fit your business' needs. Key features include digital campaign management, marketing edit, digital marketing strategy, and more.

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7. YouScan

Our score: 8.7 User satisfaction: 100%

An AI-powered tool for monitoring and analyzing social media conversations of your target audience. YouScan's intuitive monitoring capability gives you and your team relevant data to help optimize your customer support and marketing efforts. It also sends real-time smart alerts that allow you to immediately deal with negative feedback.

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8. Omnisend

Our score: 9.1 User satisfaction: 100%

An intuitive marketing automation platform that offers integrated omnichannel workflows, smart list segmentation, and smart reporting to boost customer engagement and sales. Omnisend also gives you visibility into your customers' engagement information across different communication channels.

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9. Constant Contact

Our score: 9.1 User satisfaction: 93%

A powerful marketing platform that integrates email marketing, social media, and ecommerce together for more comprehensive marketing campaigns. It includes a website builder and an extensive library of highly-customizable email templates optimized for both web and mobile. Reports and analytics are also quickly generated so you can easily track performance.

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10. ActiveTrail

Our score: 9.1 User satisfaction: 100%

A comprehensive marketing automation software for marketers who are still navigating the complexity of automated email and SMS marketing campaigns. ActiveTrail offers modern tools for multichannel marketing including A/B testing, pixel tracker, survey tools, and more. It also provides customizable landing pages and templates for email and SMS campaigns.

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11. RocketLink

Our score: 8.7 User satisfaction: 96%

An efficient link shortening platform for the purpose of retargeting and remarketing campaigns. You can also customize third-party content links and generate real-time analytics for your shared links. Remarketing tools include webpage tools such as live chat widgets for engaging and redirecting traffic to your webpages. Retargetting offline audience is also possible through QR codes that come with remarketing pixels which RocketLink will help you create.

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12. SE Ranking

Our score: 9.2 User satisfaction: 94%

A cloud-based marketing platform for SEO and marketing professionals, SE Ranking comes with tools for SEO auditing, advanced keyword analysis, keyword grouping, competitor analysis, website ranking, and others. For SEO newbies, SE Ranking also offers comprehensive checklists, SEO guides, and best practices.

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13. ShortStack

Our score: 8.8 User satisfaction: 99%

A marketing campaign platform for creating contests and giveaways that enable you to gather leads.

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14. Visual Website Optimizer

Our score: 8.3 User satisfaction: 88%

Quickly test landing pages, websites, eCommerce pages and more with minimal IT help!

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Similar Categories:

In the event you didn't find just the solution you were looking for here's a list of various categories similar to Marketing Software that you might want to browse through:

Marketing Software Guide

Table of contents

There are scores of good quality marketing tools out there. Top marketing software providers tout their system as the best in the online business environment. But, do not go by the marketing gimmicks of the vendors. You know best what your business needs are. We have prepared this buyer’s guide to help you select the best marketing software app for your requirements. You can also check out our article about top 10 marketing software platforms to do a comparison of the best tools on the market.

Get to know each product with free trial

Shortlist a few top vendors and try out their products by subscribing to their free trial or demo. You can select the list of apps that have the highest SmartScore rankings and customer satisfaction rating in our marketing software reviews. Get feedback from your company’s users and evaluate the strengths and weaknesses of each software objectively to zero in on the right app for your needs. The best thing to do when looking for the best among a number of marketing tools is to try services that currently have the highest results in our SmartScore and Customer Satisfaction Rating in the Marketing software category: Infusionsoft reviewsOfferslook, Firecart, Inboundli, RankActiv, RedCappi, Campaign Monitor, OSI Affiliate Software, Hatchbuck, and ActiveCampaign.

 

Targeted Businesses

Before jumping on the bandwagon and deciding on your next online marketing system, try to understand the details of your marketing needs, and check whether you fall within some of the following categories:

  • Small Businesses automating marketing for the first time. Small companies want to generate a higher return on investment, which is why they are the ones that can recognize the success of such software the most. These systems simplify their strategies, and streamline campaigns to reach customers at a fraction of what they’re currently investing.
  • Medium Businesses looking to improve efficiency. Medium companies are in a constant development process, and they need to improve lead management by nurturing buyers to a sales-ready position, and by scoring them to examine which ones are more willing to buy. They need marketing software to automate the process, and to let agents focus on more attention-demanding aspects.
  • Large Businesses in need of marketing analytics. Large companies have long surpassed initial marketing automation, and are looking to upgrade their software with powerful analytic features. Accurate analytics will accelerate and improve lead management, allow them to track ROI and optimize their fractional attribution models.  In the age of big data, large businesses have to dig through even more complex layers of information to uncover relevant insights. Traditional analysis methods no longer work as efficiently, thus the need for a more up-to-date and robust marketing analytics system.

Marketing Software For Enterprises

Large Enterprises use marketing software tools to draft, manage, and maintain their complex promotional strategies, the same as their campaigns and marketing resources. The critical function they’re pursuing is automation of their marketing processes, cross-channel marketing engagement, and the compulsory analytic capabilities which forecast opportunities and showcase the full picture of their marketing results.

As these systems are usually enabled with digital asset management, web content management, and the standard campaign tracking, enterprises manage to save time, efforts, and money without compromising their promotional techniques. Purchasing such marketing system is way more cost-effective than running several programs to cover the functions in question.

Additionally, a marketing system’s data analytics function must be reliable. Quick and agile decision-making contributes to a business’ competitiveness, but this will only work if based on accurate and relevant information.

What are Examples of Marketing Software?

  • Infusionsoft: A proven marketing automation leader for small business, centralizing all daily activities and customer interactions in a single productivity set.
  • HasOffers: A great performance marketing app that supports agencies, advertisers, and networks in managing direct public relationships.
  • Moz: A popular SEO tool provider with admirable analytical features that helps companies improve their SEO programs, develop better SEO practices, and drive more traffic to their websites.
  • KISSmetrics: A powerful platform that enables companies to determine, monitor, and enhance marketing and other metrics relevant to their business.
  • Similarweb: A web measurement leader with highly competitive online intelligence, used by companies to review and compare performance against their competitors.

Read about other widely used apps in this category in this article on the top 15 marketing solutions.

Types of Marketing Software

Many types of marketing software are widely used. The following ones are among the most popular: Account Based Marketing, Call Tracking, Campaign Management, Content Marketing, Demand Generation, Digital Signage, Email Marketing, Event Management, Kiosk, Marketing Automation, Marketing Resource Management, Mobile Marketing, Print Fulfillment, Public Relations (PR), Search Marketing, and Social Media Management.

Depending on deployment, you can choose one of these popular marketing software options:

  • On-premise – You pay a one-time license fee to install the software on your server in your office premises. You pay only once and can keep the system under your control. But, you have to pay high upfront costs for the license fee, servers, maintenance, and IT support team.
  • SaaS and Cloud-Hosted – The vendors maintains your data on their server. You only need to pay a relatively low monthly or annual fee based on the number of users who access the system via the Internet. The benefit is the cost is low.
    Plus, you don’t have to worry about maintaining the server and using a technical support team. The vendor takes care of maintenance and upgrades, and some offer regular data backups as well. SaaS package prices are calculated based on the number of users and clients, as well as features used. Large companies can make use of enterprise solutions for which vendors offer pricing by quote.

Aside from deployment, there three main types of marketing software–advanced workflow automation, marketing intelligence, and marketing automation. Depending on your business’ needs, you can narrow down your options based on these types of marketing systems.

Key Features of Marketing Software

A top quality marketing software app can help you make the most of your leads and maximize sales. Look out for the following essential components while selecting a suitable system:

  • Lead Management – The software should enable you to attract buyers and nurture them with personalized campaigns. You can then pass them on to sales to close deals. You should be able to identify promising leads to be able to close faster. Improve your marketing efforts by tracking effective campaigns. Use automated, personalized campaigns to engage potential buyers at all stages of their lifecycle.
  • Sales Insight – The marketing software should help your sales team to prioritize and interact with promising leads to close deals faster. You should be able to identify hot leads and engage them with smart campaigns. Understand the moments when a lead shows interest in buying your product. This can help your reps be prepared at all stages of the sales cycle to engage promising leads at the right time for effective results, as well as to maximize conversion ratios and boost profitability and customer satisfaction.
  • Email Marketing – The marketing software should have a useful email marketing component. You should be able to prepare a detailed profile of your target customers and engage them with relevant email marketing messages based on their demographics, preferences, and individual behaviors. The app should offer smart automated A/B testing to help your improve the outcomes of your campaigns. It should provide in-depth reporting and analytics features that help you get a clear idea of the impact and ROI of the emails you send to prospective customers.
  • Social Marketing – The software should help you use social media websites effectively to learn about your customers. You can use these networks to get new customers, engage existing customers and create brand advocates by engaging them using referrals programs, sweepstakes, polls etc. You should be able to offer shareable videos and social media sharing buttons to enable your customers to share your content with their social contacts. Plus, the software should offer social metrics to see which social marketing activities drive conversions and sales, and should cover traditional media in an equally good and personalized way.
  • Integrations – One of the things you should consider before getting a marketing software is its capability to integrate with your existing systems. If you already have a CRM system that works well for your business, the best marketing software would be the one that can work best with your CRM. A smooth relationship between these two software can yield a number of benefits, such as seamless transfer and prioritization of customer information, and more.

Benefits of Marketing Software

Our in-depth comparisons indicate that these are the main benefits companies experience when using a solid online marketing system:

  • Focusing on the final business mission. The first effect of optimizing and automating marketing is free time to focus on more important aspects of the business flow. Without such system, poring proper analytics and researching marketing opportunities would take significantly more time and money.
  • Marketing consistency. Automated marketing eliminates the risk of human error, as there is only software to control the wheel, and such cannot be influenced by opinions and feelings, or interrupted as an employee could. Therefore, the entire marketing strategy is smoother and more consistent, and you have a variety of tools to promote your business even when you’re not directing it.
  • Quality reporting. Quick and efficient reports are the dream of every busy company struggling to outreach and identify changes and optimal decisions. Marketing software is tailored for the purpose, as it usually comes with a set of advanced reporting tools, which are as well customizable and easy to personalize.
  • Lead nurturing. This is a benefit many companies don’t expect, but marketing software is indeed empowered for lead generation and nurturing. Assuming that your business relies on leads too, you can use these systems to reach as many people in the cyberspace as your business needs.
  • Multi-channel efficiency. The internet is good because it allows us to connect with people in many different ways, which can be even more valuable in the business sense of the word. You can use your marketing automation system to reach people through emails, social media, remarketing, ads, and so on.
  • Eliminating practices that don’t work. Obtaining a perfect batting average is the blessing of few, and that’s not because most marketers don’t work, but rather because they don;t have a clean insight on what they’re doing. Soon after implementing a marketing automation software you will see the difference in the performance of your campaigns, and you can use its valuable analytics to improve the least efficient ones.

Good quality marketing software systems are evolving and reinventing themselves to keep up with the changing times. Here are four important trends in the continuing development of marketing software:

  • Systems are Becoming Easier to Use – Many users are put off by marketing software systems with complicated interfaces. As more and more businesses are opting to use marketing automation over standard email marketing, vendors are making it simpler for these companies to adapt by making sure their systems are easy to learn and use.
  • Computing Everywhere – Mobile devices are becoming more popular and this trend is creating major challenges for businesses. Good quality marketing software apps are catering to this trend by ensuring their systems are accessible on popular mobile platforms to enable users to be productive even in the field.
  • Social Intelligence – Canny marketers are making use of social intelligence to stay ahead of the pack. They are using social media channels to listen to their customers and become more responsive to their needs and feedback. Social intelligence is helping marketers to look into the future and optimize their products effectively to cater to changing customer requirements.

Potential Issues

It is also important to evaluate the drawbacks of marketing software vendors while you go about making your choice. Watch out for these potential issues and check if the vendor is vulnerable to any of them:

  • Data Security – You have entrusted your data to a third-party service provider. This data is accessed by your employees with mobile devices everywhere. So, it is important to ensure only the right people get access to the sensitive data. Make sure ex-employees are prevented from accessing the system after leaving the company. Do your homework and a select a vendor that uses the latest data security technology.
  • Outages – A lengthy outage can play havoc with your company’s productivity and revenue. Therefore, read the vendor’s SLA (Service Level Agreement) carefully and analyze their historical performance before entrusting your applications and data to the cloud. The vendor should guarantee a very good uptime percentage and ensure outages are kept as less as possible.
  • Compliance – Since your data is stored in a third-party vendor’s datacenter, it can be a problem to comply with government data-protection rules. Do research and find out which regulations have to be followed by your business. Engage the SaaS vendor and ensure their solution helps you meet statutory regulatory requirements.
  • Data Mobility – The SaaS vendor you select may go out of business or you may need to change your service provider for some other reason. For these reasons, make sure you will be able to easily move your processes and data from one vendor to another. Avoid getting locked in with one vendor by preparing an effective exit strategy for data mobility.

Marketing and Artificial Intelligence

Artificial intelligence is turning software systems into smarter machines to boost customer engagement. Machine learning is an AI technology that hinges on its ability to automatically improve based on experience.  In marketing systems, machine learning helps create a more personalized interaction with target customers.

Machine learning tools are often used in social media platforms. Facebook, for example, uses machine learning tools to recognize the users’ interests and tailor content or product recommendations for them. LinkedIn uses the same technology to recommend content, jobs, etc., that their users might be interested in based on their history and behavior within the network.

Chatbot is another AI-assisted tool that enhances customer experience. Used mainly for providing customer support, chatbots can carry out conversational marketing. It is also being continuously developed to be able to provide a more human-like experience to its users.

Video Marketing

Search engine optimized content and carefully crafted images make a powerful marketing duo. But in this day and age when video streaming has crossed the YouTube borders, video marketing is gaining more traction and rightfully so.

Video marketing is one of the most effective ways to reach the target audience and engage their attention. Short videos (15 to 30-second clips or more) are everywhere on social media, video streaming platforms, and even on gaming applications.

Video ads these days are also no longer just regular clips. There are interactive video ads now that are boosting customer engagement. According to a study conducted by Magna, interactive video advertisements are 32% more memorable than non-interactive ones. And although the user does not click on the videos itself, the video ad’s interactive nature can drive high impact on the intent to purchase.

List of Marketing Software Companies

Order by:

Newest
  • Newest
  • Score
  • User Score
Product name:
Category:
Smart Score:
Price:
User Satisf.
User reviews:
Agency Vista reviews

Agency Vista

Marketing Software
8.0
By quote
100%
erxes reviews

erxes

Marketing Software
8.0
$20
94%
InLeven reviews

InLeven

Marketing Software
8.0
$19
100%
Hivency reviews

Hivency

Marketing Software
8.0
By quote
98%
Outgrow reviews

Outgrow

Marketing Software
9.1
$22
88%
Contently reviews

Contently

Marketing Software
9.2
By quote
97%
Fintel Connect reviews

Fintel Connect

Marketing Software
9.1
By quote
100%
TheOneSpy reviews

TheOneSpy

Marketing Software
8.7
$25
91%
Short.cm reviews

Short.cm

Marketing Software
9.1
$20
95%
Twik reviews

Twik

Marketing Software
9.0
By quote
100%
Klint Marketing reviews

Klint Marketing

Marketing Software
8.0
By quote
95%
WebTiger Mail reviews

WebTiger Mail

Marketing Software
8.0
By quote
93%
AtomPark Software reviews

AtomPark Software

Marketing Software
8.9
$69.85
95%
Mayple reviews

Mayple

Marketing Software
8.7
$590
96%
RocketLink reviews

RocketLink

Marketing Software
8.7
$19
96%

Things to consider when you invest in a SaaS

Disaster recovery and security are two key aspects that need to be considered by SaaS purchasers when evaluating potential vendors.

Many SaaS vendors do not have a disaster recovery site. Therefore, ask the following questions to your shortlisted providers: How do you test your disaster recovery procedures? What is your recovery time? How often do you test? Do you have dispersed infrastructure; are your main site and your disaster recovery site placed in different geographical locations?

You need to be aware that many SaaS vendors do not use enterprise-grade infrastructure to deploy SaaS apps. Many systems have multiple providers. For example, there may be a firewall provider, an Internet provider, and a few others too in the mix. If a concern rears up, there is a lot of finger-pointing. This problem is common with on-premise IT platforms. The solution is to reduce the number of providers so that there is answerability to ensure they take responsibility about performance.

Ask the potential SaaS providers the following queries about security: Is your firm SAS70 compliant? What security procedures are used at your facilities? What security audits and guidelines does your company follow? Who manages access and identity management, web application firewalls, log file management, and network connectivity?

Needless to say, take your time to research thoroughly and get the answers to the above queries before you invest in an appropriate SaaS solution.

Frequently asked questions about Marketing Software

What is the best marketing sofware?

HubSpot Marketing is currently on top of our best marketing software list based on our SmartScore system and user satisfaction rating. HubSpot Marketing ticks the right boxes when it comes to a simple, straightforward, but efficient marketing system.

Its streamlined design only has room for necessary marketing tools such as marketing automation, analytics, and lead management. Also included in its core features are email management function and social media monitoring.

When it comes to integrations, HubSpot Marketing seamlessly integrates with third-party applications. This is helpful in optimizing and streamlining your business operations regardless of the size of your business.

As for the pricing, HubSpot Marketing has a completely free version that has all the core features. It has four paid plans with prices tailored according to the business size of the customer.

What are the benefits of marketing software?

A good marketing software system keeps a business’ marketing strategies focused on company goals and consistent with company values and mission. More importantly, it helps businesses get the most of their marketing efforts because of the following benefits:

Process automation. This capability of a marketing software reduces if not completely eliminates repetitive tasks. Tedious tasks including compiling of customer information, scheduling of marketing content posting, manually sending emails to clients, and more can be automated. This way, a business will not only save time in fulfilling these processes, it can also use its resources more efficiently by delegating more important tasks to the manpower.

Streamlined marketing. A good marketing software system does not follow silo marketing practices. It does not isolate itself but rather connects different programs and applications to create a unified platform for all your marketing efforts. Although the majority of marketing software comes with a full suite of tools, integrating it with other applications further optimizes its functions.

Easier customer management. Forging a strong relationship with the customer is essential to the business. Even if you are already using a CRM or a lead nurturing tool, it is not easy to organize your marketing and customer support priorities, as well as segmenting your clients. A marketing software system helps make this happen.

Instant data access and quality reporting. Most of the marketing software systems are designed with real-time data presentation and analytics carefully designed to be understood at a glance.  No time wasted in unraveling the data gathered and you can easily general reports reflecting the status of a campaign, etc., when you want them.

What are the features of marketing software?

Marketing software systems vary from straightforward to complex, depending on the industry and target businesses. Below, however, are some of the essential features and functions of a good marketing software:

Multi-channel reach. A good marketing software must be capable of reaching the target audience across today’s known channels. Although phone calls and emails still exist with the latter still being recognized as an efficient way to connect with a customer, platforms like social media are the hub for potential customers.

Campaign management. This function provides tools that help automate your marketing campaign processes, which include launching campaigns and keeping track of their progress.

Lead management. Proper management of leads can do wonders when it comes to increasing sales efficiency. With tools essential to lead generation and nurturing you will also be able to gather relevant data regarding your potential clients that can help you tailor sales outreach for different types of prospects.

Reporting and analytics. A good marketing software system must be capable of generating essential data and organizing them in logical and comprehensible reports. This way, you will be able to make data-driven decisions based on the results of your marketing campaigns.

Integrations. Marketing software are more effective when integrated with other systems and/or applications. Useful integrations would be CRM, sales software, and more.

What is the easiest marketing software to use?

When it comes to ease of use, marketing software must have a simple and straightforward interface and streamlined features. Below are some of the marketing software that fall under this category:

HubSpot MarketingA marketing software popular among business of all sizes, HubSpot Marketing allows you to create visually pleasing and personalized landing pages for different types of marketing campaigns. Its simple drag-and-drop makes it easier to use even without technical assistance from your IT department.

Marketo. This marketing software system is known for its easy drag-and-drop feature. Utilizing its email functionality does not require knowledge in HTML as its email templates are easily customizable.

Infusionsoft. Infusionsoft is a full-featured marketing software that streamlines the process of connecting with leads through various channels (social media, email, etc.) Among its core features are contact management, CRM, automation of marketing processes, and more.

What is a good free marketing software?

A marketing software system is an essential part of business operations. While some of the high-end versions have tempting sophisticated tools, they can also be costly and not at all suited for a startup or a small business.  There, however, are free versions equipped with the essential features and some of them are the following:

HubSpot Marketing. This leading marketing software system offers a “free forever” plan. The features included in the free version are lead analytics dashboard, forms, contact activity, contact management, contact and company insights, and Facebook lead ads.

EngageBay. This marketing software provides more than the standard tools for a free version. Aside from the standard marketing software features, its free version also offers CRM solutions and automated live chat support.

FreshmarketerPart of the Freshworks suite of business tools, Freshmarketer integrates seamlessly with its sister applications, particularly Freshsales. Freshmarketer’s free version include email campaign, contact management, form tracking and analysis, and funnel analysis.

Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

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