Marketing Software is a collection of web systems and applications that help businesses expand their outreach with profitable and engaging campaigns. There are many types of marketing programs, but most of them are designed for campaign management and resource optimization, and offer features such as data collection, branding, event scheduling, content distribution, and lead nurturing and converting. Show more The most advanced marketing products will also come with a handy analytical suite for you to generate accurate reports. To see how marketing systems work, check our frontrunner HubSpot Marketing and other popular apps in this category.Show less
In order to create this ranking of best Marketing Software we have checked 2,006 different solutions currently present on the market, studying their features, ease-of-use, client service, offered integrations with other systems as well as mobile support using our patented SmartScoreTM rating system. This ranking has been created by Louie Andre, our SaaS authority responsible for the Marketing Software category.
HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.
An industry-leading collaboration and communication app for on-site and remote work teams. This software offers a collaboration-first interface that allows users to build Boards with a wide variety of powerful columns and automations. With this flexibility, teams can handle any type of project. The platform also seamlessly integrates with third-party apps to ensure easier adoption and extend its capabilities.
A collaboration software with user-friendly navigation and flexible project views for easier project management. It gives you a bird's eye view of your projects to get a better feel of the progress of your efforts. Moreover, its powerful reporting and analytics tools also help you generate accurate reports with actionable insights.
A scalable SMS application designed to boost your marketing campaigns by establishing offline connections with your target audience. Textedly features a combination of attractive interface and advanced tools that include mass text messaging and scheduling, single send scheduling, outgoing and inbound multimedia messaging, in-app calendar, and more.
An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. SEMrush monitors and manages your online visibility. Its features include display advertising tool, backlinks, content analyzer, ad builder, on-page SEO tracker, and more.
An online marketing platform that lets you work with industry professionals. Mayple offers online consulting services with marketing experts who will help you formulate marketing strategies that fit your business' needs. Key features include digital campaign management, marketing edit, digital marketing strategy, and more.
An AI-powered tool for monitoring and analyzing social media conversations of your target audience. YouScan's intuitive monitoring capability gives you and your team relevant data to help optimize your customer support and marketing efforts. It also sends real-time smart alerts that allow you to immediately deal with negative feedback.
An intuitive marketing automation platform that offers integrated omnichannel workflows, smart list segmentation, and smart reporting to boost customer engagement and sales. Omnisend also gives you visibility into your customers' engagement information across different communication channels.
A powerful marketing platform that integrates email marketing, social media, and ecommerce together for more comprehensive marketing campaigns. It includes a website builder and an extensive library of highly-customizable email templates optimized for both web and mobile. Reports and analytics are also quickly generated so you can easily track performance.
A comprehensive marketing automation software for marketers who are still navigating the complexity of automated email and SMS marketing campaigns. ActiveTrail offers modern tools for multichannel marketing including A/B testing, pixel tracker, survey tools, and more. It also provides customizable landing pages and templates for email and SMS campaigns.
An efficient link shortening platform for the purpose of retargeting and remarketing campaigns. You can also customize third-party content links and generate real-time analytics for your shared links. Remarketing tools include webpage tools such as live chat widgets for engaging and redirecting traffic to your webpages. Retargetting offline audience is also possible through QR codes that come with remarketing pixels which RocketLink will help you create.
A cloud-based marketing platform for SEO and marketing professionals, SE Ranking comes with tools for SEO auditing, advanced keyword analysis, keyword grouping, competitor analysis, website ranking, and others. For SEO newbies, SE Ranking also offers comprehensive checklists, SEO guides, and best practices.
A marketing campaign platform for creating contests and giveaways that enable you to gather leads.
There are scores of good quality marketing tools out there. Top marketing software providers tout their system as the best in the online business environment. But, do not go by the marketing gimmicks of the vendors. You know best what your business needs are. We have prepared this buyer’s guide to help you select the best marketing software app for your requirements. You can also check out our article about top 10 marketing software platforms to do a comparison of the best tools on the market.
Shortlist a few top vendors and try out their products by subscribing to their free trial or demo. You can select the list of apps that have the highest SmartScore rankings and customer satisfaction rating in our marketing software reviews. Get feedback from your company’s users and evaluate the strengths and weaknesses of each software objectively to zero in on the right app for your needs. The best thing to do when looking for the best among a number of marketing tools is to try services that currently have the highest results in our SmartScore and Customer Satisfaction Rating in the Marketing software category: Infusionsoft reviews, Offerslook, Firecart, Inboundli, RankActiv, RedCappi, Campaign Monitor, OSI Affiliate Software, Hatchbuck, and ActiveCampaign.
Before jumping on the bandwagon and deciding on your next online marketing system, try to understand the details of your marketing needs, and check whether you fall within some of the following categories:
Large Enterprises use marketing software tools to draft, manage, and maintain their complex promotional strategies, the same as their campaigns and marketing resources. The critical function they’re pursuing is automation of their marketing processes, cross-channel marketing engagement, and the compulsory analytic capabilities which forecast opportunities and showcase the full picture of their marketing results.
As these systems are usually enabled with digital asset management, web content management, and the standard campaign tracking, enterprises manage to save time, efforts, and money without compromising their promotional techniques. Purchasing such marketing system is way more cost-effective than running several programs to cover the functions in question.
Additionally, a marketing system’s data analytics function must be reliable. Quick and agile decision-making contributes to a business’ competitiveness, but this will only work if based on accurate and relevant information.
Read about other widely used apps in this category in this article on the top 15 marketing solutions.
Many types of marketing software are widely used. The following ones are among the most popular: Account Based Marketing, Call Tracking, Campaign Management, Content Marketing, Demand Generation, Digital Signage, Email Marketing, Event Management, Kiosk, Marketing Automation, Marketing Resource Management, Mobile Marketing, Print Fulfillment, Public Relations (PR), Search Marketing, and Social Media Management.
Depending on deployment, you can choose one of these popular marketing software options:
Aside from deployment, there three main types of marketing software–advanced workflow automation, marketing intelligence, and marketing automation. Depending on your business’ needs, you can narrow down your options based on these types of marketing systems.
A top quality marketing software app can help you make the most of your leads and maximize sales. Look out for the following essential components while selecting a suitable system:
Our in-depth comparisons indicate that these are the main benefits companies experience when using a solid online marketing system:
Good quality marketing software systems are evolving and reinventing themselves to keep up with the changing times. Here are four important trends in the continuing development of marketing software:
It is also important to evaluate the drawbacks of marketing software vendors while you go about making your choice. Watch out for these potential issues and check if the vendor is vulnerable to any of them:
Artificial intelligence is turning software systems into smarter machines to boost customer engagement. Machine learning is an AI technology that hinges on its ability to automatically improve based on experience. In marketing systems, machine learning helps create a more personalized interaction with target customers.
Machine learning tools are often used in social media platforms. Facebook, for example, uses machine learning tools to recognize the users’ interests and tailor content or product recommendations for them. LinkedIn uses the same technology to recommend content, jobs, etc., that their users might be interested in based on their history and behavior within the network.
Chatbot is another AI-assisted tool that enhances customer experience. Used mainly for providing customer support, chatbots can carry out conversational marketing. It is also being continuously developed to be able to provide a more human-like experience to its users.
Search engine optimized content and carefully crafted images make a powerful marketing duo. But in this day and age when video streaming has crossed the YouTube borders, video marketing is gaining more traction and rightfully so.
Video marketing is one of the most effective ways to reach the target audience and engage their attention. Short videos (15 to 30-second clips or more) are everywhere on social media, video streaming platforms, and even on gaming applications.
Video ads these days are also no longer just regular clips. There are interactive video ads now that are boosting customer engagement. According to a study conducted by Magna, interactive video advertisements are 32% more memorable than non-interactive ones. And although the user does not click on the videos itself, the video ad’s interactive nature can drive high impact on the intent to purchase.
Disaster recovery and security are two key aspects that need to be considered by SaaS purchasers when evaluating potential vendors.
Many SaaS vendors do not have a disaster recovery site. Therefore, ask the following questions to your shortlisted providers: How do you test your disaster recovery procedures? What is your recovery time? How often do you test? Do you have dispersed infrastructure; are your main site and your disaster recovery site placed in different geographical locations?
You need to be aware that many SaaS vendors do not use enterprise-grade infrastructure to deploy SaaS apps. Many systems have multiple providers. For example, there may be a firewall provider, an Internet provider, and a few others too in the mix. If a concern rears up, there is a lot of finger-pointing. This problem is common with on-premise IT platforms. The solution is to reduce the number of providers so that there is answerability to ensure they take responsibility about performance.
Ask the potential SaaS providers the following queries about security: Is your firm SAS70 compliant? What security procedures are used at your facilities? What security audits and guidelines does your company follow? Who manages access and identity management, web application firewalls, log file management, and network connectivity?
Needless to say, take your time to research thoroughly and get the answers to the above queries before you invest in an appropriate SaaS solution.
HubSpot Marketing is currently on top of our best marketing software list based on our SmartScore system and user satisfaction rating. HubSpot Marketing ticks the right boxes when it comes to a simple, straightforward, but efficient marketing system.
Its streamlined design only has room for necessary marketing tools such as marketing automation, analytics, and lead management. Also included in its core features are email management function and social media monitoring.
When it comes to integrations, HubSpot Marketing seamlessly integrates with third-party applications. This is helpful in optimizing and streamlining your business operations regardless of the size of your business.
As for the pricing, HubSpot Marketing has a completely free version that has all the core features. It has four paid plans with prices tailored according to the business size of the customer.
A good marketing software system keeps a business’ marketing strategies focused on company goals and consistent with company values and mission. More importantly, it helps businesses get the most of their marketing efforts because of the following benefits:
Process automation. This capability of a marketing software reduces if not completely eliminates repetitive tasks. Tedious tasks including compiling of customer information, scheduling of marketing content posting, manually sending emails to clients, and more can be automated. This way, a business will not only save time in fulfilling these processes, it can also use its resources more efficiently by delegating more important tasks to the manpower.
Streamlined marketing. A good marketing software system does not follow silo marketing practices. It does not isolate itself but rather connects different programs and applications to create a unified platform for all your marketing efforts. Although the majority of marketing software comes with a full suite of tools, integrating it with other applications further optimizes its functions.
Easier customer management. Forging a strong relationship with the customer is essential to the business. Even if you are already using a CRM or a lead nurturing tool, it is not easy to organize your marketing and customer support priorities, as well as segmenting your clients. A marketing software system helps make this happen.
Instant data access and quality reporting. Most of the marketing software systems are designed with real-time data presentation and analytics carefully designed to be understood at a glance. No time wasted in unraveling the data gathered and you can easily general reports reflecting the status of a campaign, etc., when you want them.
Marketing software systems vary from straightforward to complex, depending on the industry and target businesses. Below, however, are some of the essential features and functions of a good marketing software:
Multi-channel reach. A good marketing software must be capable of reaching the target audience across today’s known channels. Although phone calls and emails still exist with the latter still being recognized as an efficient way to connect with a customer, platforms like social media are the hub for potential customers.
Campaign management. This function provides tools that help automate your marketing campaign processes, which include launching campaigns and keeping track of their progress.
Lead management. Proper management of leads can do wonders when it comes to increasing sales efficiency. With tools essential to lead generation and nurturing you will also be able to gather relevant data regarding your potential clients that can help you tailor sales outreach for different types of prospects.
Reporting and analytics. A good marketing software system must be capable of generating essential data and organizing them in logical and comprehensible reports. This way, you will be able to make data-driven decisions based on the results of your marketing campaigns.
Integrations. Marketing software are more effective when integrated with other systems and/or applications. Useful integrations would be CRM, sales software, and more.
When it comes to ease of use, marketing software must have a simple and straightforward interface and streamlined features. Below are some of the marketing software that fall under this category:
HubSpot Marketing. A marketing software popular among business of all sizes, HubSpot Marketing allows you to create visually pleasing and personalized landing pages for different types of marketing campaigns. Its simple drag-and-drop makes it easier to use even without technical assistance from your IT department.
Marketo. This marketing software system is known for its easy drag-and-drop feature. Utilizing its email functionality does not require knowledge in HTML as its email templates are easily customizable.
Infusionsoft. Infusionsoft is a full-featured marketing software that streamlines the process of connecting with leads through various channels (social media, email, etc.) Among its core features are contact management, CRM, automation of marketing processes, and more.
A marketing software system is an essential part of business operations. While some of the high-end versions have tempting sophisticated tools, they can also be costly and not at all suited for a startup or a small business. There, however, are free versions equipped with the essential features and some of them are the following:
HubSpot Marketing. This leading marketing software system offers a “free forever” plan. The features included in the free version are lead analytics dashboard, forms, contact activity, contact management, contact and company insights, and Facebook lead ads.
EngageBay. This marketing software provides more than the standard tools for a free version. Aside from the standard marketing software features, its free version also offers CRM solutions and automated live chat support.
Freshmarketer. Part of the Freshworks suite of business tools, Freshmarketer integrates seamlessly with its sister applications, particularly Freshsales. Freshmarketer’s free version include email campaign, contact management, form tracking and analysis, and funnel analysis.
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