MENU
GET LISTED
GET LISTED
SHOW ALLPOPULAR CATEGORIES
324 shares
Share
324
Tweet
Share
  • Home
  • Marketing Software

Top 10 Marketing Software

1

HubSpot Marketing

Our score: 9.5 User satisfaction: 99%

HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.

READ REVIEW
  • Pricing: free
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Free, Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API
2

Pardot

Our score: 9.0 User satisfaction: 97%

Pardot is a marketing automation and lead management software designed to connect with Salesforce CRM, enabling your marketing and sales teams to arrange, deploy, and manage online marketing campaigns. A cloud hosted solution, Pardot provides a full set of tools that help marketers create meaningful connections, generate pipelines, and empower sales to close deals.

READ REVIEW
  • Pricing: $1,250
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
3

Marketo

Our score: 9.3 User satisfaction: 96%

Marketo is a software tool that helps marketers master the art and science of digital marketing. It is fitted with comprehensive features including modules for email marketing, event marketing, lead management, and ad spending. The software also provides automation options for key marketing processes.

READ REVIEW
  • Pricing: by quote
  • Devices Supported: Windows, iPhone/iPad, Mac, Web-based
  • Pricing Model: Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment:
4

TUNE

Our score: 9.3 User satisfaction: 99%

TUNE is a partner marketing platform built to empower marketing partnerships for networks and advertisers.It helps users optimize their campaigns and generate leads. Its comprehensive list of features includes fraud detection, ad networks, affiliate management, ad management, and many more.

READ REVIEW
  • Pricing: $279
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Quote-based
  • Customer Types: Large Enterprises
  • Deployment: Cloud Hosted
5

Marketing Creatio

Our score: 9.3 User satisfaction: 100%

Marketing Creatio is a flexible CRM tool that automates lead collection and nurtures them until they turn into opportunities. The software comes with a multi-channel marketing module aligned with the brand’s core capabilities which allows application interactions from front-office to back-office.

READ REVIEW
  • Pricing: By quote
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Annual Subscription, Quote-based
  • Customer Types: Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
6

Moz

Our score: 9.3 User satisfaction: 97%

Moz is a leading SEO tool provider that uses both basic and advanced research tools to improve your search engine optimization. The software offers a keyword research tool, an SEO keyword generator, as well as capabilities for link analysis. Its SEO toolbar for browsers also makes it easier to compare link metrics and study your site’s ranking potential.

READ REVIEW
  • Pricing: $99
  • Devices Supported: Windows, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Medium Business, Freelancers
  • Deployment: Open API
7

ActiveCampaign

Our score: 9.2 User satisfaction: 100%

ActiveCampaign is a software that combines all aspects of small business marketing in a single and easy-to-use platform. It is packed with powerful features for marketing automation, newsletter management, SMS marketing, and many more. It can also integrate with over 200 external services.

READ REVIEW
  • Pricing: $9.00
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
8

SEMrush

Our score: 9.7 User satisfaction: 94%

An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. SEMrush monitors and manages your online visibility. Its features include display advertising tool, backlinks, content analyzer, ad builder, on-page SEO tracker, and more.

READ REVIEW
  • Pricing: $83.28
  • Devices Supported: Android, iPhone/iPad, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
9

SendinBlue Email

Our score: 9.3 User satisfaction: 98%

SendinBlue is a comprehensive email and SMS campaign tool that lets you build and expand your audience for more conversions. It also empowers companies to build and grow customer relationships via email campaigns, sophisticated transactional emails, SMS campaigns, and marketing workflows.

READ REVIEW
  • Pricing: €19
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Quote-based
  • Customer Types: Small Business, Medium Business
  • Deployment: Cloud Hosted, Open API
10

SharpSpring

Our score: 9.2 User satisfaction: 98%

A software solution that makes marketing automation powerful yet affordable for businesses, small and mid-sized. Features include modules for dynamic forms, lead engagement, behavior-based email automation, and many more. It is also known among users for its powerful and insightful analytics.

READ REVIEW
  • Pricing: $450
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Quote-based
  • Customer Types: Small Business, Medium Business
  • Deployment: Cloud Hosted, Open API

Our Score

Our website utilizes our certified SmartScore™ approach to gather information about all the applications in the Marketing Software category in orded to help you get the best possible service. It includes the following metrics: core functionalities, collaboration features, custom elements, available integrations, ease of use, customer support, how secure a software is, support for smartphones and tablets, general media ratings. As of now, HubSpot Marketing is the leader in this category and is recommended by our experts. After detailed research and analysis it had the best results among its competitors and we strongly suggest that you include it as one of the options for your business.

Our Score
9.5

HubSpot Marketing Features

9.0

Pardot Features

9.3

Marketo Features

9.3

TUNE Features

9.3

Marketing Creatio Features

9.3

Moz Features

9.2

ActiveCampaign Features

9.7

SEMrush Features

9.3

SendinBlue Email Features

9.2

SharpSpring Features

User Satisfaction

A look at total user satisfaction with the solutions in our Marketing Software category calculated using our unique algorythm that gathers customer reviews, comments and opinions across a wide range of social media sites in order to help you make an educated investment choice.

User Satisfaction

99%

97%

96%

99%

100%

97%

100%

94%

98%

98%

Pricing

Each vendor in the Marketing Software category will offer a different set of pricing packages for its product and each package will include a unique set of tools. Below we list the general pricing for the cheapest plan offered for each app. Please note that advanced features may have an extra cost.

Pricing

free

$1,250

by quote

$279

By quote

$99

$9.00

$83.28

€19

$450

Devices Supported

An analysis of what type of devices and operating systems are supported by these B2B solutions in the Marketing Software category, including mobile platforms and web-based solutions.

Devices Supported

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Pricing Model

Learn what pricing plans are provided by the vendors in the Marketing Software category to check which one fits your business preferences and expenses best. Keep in mind that certain solutions can support free or freemium accounts for you to try out first.

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

Customer Types

An overview of what groups of clients a selected B2B service in the Marketing Software category aims for, from small businesses and non-profits to big enterprises.

Customer Types

Small Business

Large Enterprises

Medium Business

Freelancers

Deployment

An overview of what styles of service deployement are supported by each B2B vendor in the Marketing Software category. Even though the majority of modern SaaS services are cloud-hosted some solutions may offer an on-site deployment model too.

Deployment

Cloud Hosted

On Premise

Open API

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

TOP