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What is Campaign Management Software?

Campaign management software helps businesses manage the various aspects of a marketing campaign. It can be used by marketing professionals to create and execute profitable campaigns. They can also use the solution to automate tasks from basic email marketing to advanced event-based content marketing. Marketing apps enable you to align marketing with business requirements using integrated tools. Top features of marketing software include market surveys, conversion acceleration, list builds, data aggregation, content marketing, PPC, social media, and SEO. Top solutions also offer customizable permission settings, fast implementation, and data security to protect your important business information. We recommend you browse the leading apps in this category and check out HubSpot Marketing which our reviewers currently rate as the best in the group.

Campaign Management Software

Top 12 Most Popular Campaign Management Software

Order by:
HubSpot Marketing reviews
1.
HubSpot Marketing

Our Score 9.5

User Satisfaction 99%

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions. Read Reviews

monday.com reviews
2.
monday.com

Our Score 9.2

User Satisfaction 99%

2019 Webby awards winners for best productivity app monday.com is the easiest way for your team to plan, organize, and track projects. Globally loved by over 80,000 teams Read Reviews

Wrike reviews
3.
Wrike

Our Score 9.1

User Satisfaction 94%

A robust campaign management tool for creating and running multi-channel campaigns. Read Reviews

ProjectManager reviews
4.
ProjectManager

Our Score 9.2

User Satisfaction 100%

An online project management software packed with features for industries of all types and projects of any size. An easy-to-use interface with drag-and-drop functions ensures that users can easily adjust due dates when needed. Chat and discussion features facilitate easier collaboration. Managers will also be able to compare projects' actual vs. planned progress to ensure maximum productivity. Read Reviews

FACT-Finder reviews
5.
FACT-Finder

Our Score 9.1

User Satisfaction 96%

A powerful suite of onsite search, navigation, and merchandising solutions. Read Reviews

Mayple reviews
6.
Mayple

Our Score 8.7

User Satisfaction 96%

An online marketing platform that matches your marketing goals with the best marketing professionals in the industry. Read Reviews

Marketing Creatio reviews
7.
Marketing Creatio

Our Score 9.3

User Satisfaction 100%

Marketing tool that automates lead collection and nurtures leads until they turn into opportunities Read Reviews

TUNE reviews
8.
TUNE

Our Score 9.3

User Satisfaction 99%

TUNE is a partner marketing platform built to empower marketing partnerships for networks and advertisers. Read Reviews

SharpSpring reviews
9.
SharpSpring

Our Score 9.2

User Satisfaction 98%

Software tool that makes marketing automation powerful yet affordable for businesses, small and mid-sized. Read Reviews

Wishpond reviews
10.
Wishpond

Our Score 9.1

User Satisfaction 98%

Wishpond is a software tool that scales your business effectively and efficiently. It allows you to get noticed by your audience without much effort and at a reasonable price. Read Reviews

Gamooga reviews
11.
Gamooga

Our Score 8.0

User Satisfaction 100%

A multichannel customer engagement platform that allows users to provide personalized service and valuable insights using marketing automation. Read Reviews

Funnel.io reviews
12.
Funnel.io

Our Score 7.4

User Satisfaction 100%

Funnel is a cross channel advertising analytics, dashboard and reporting software. Read Reviews

How To Choose The Best Campaign Management Software

Campaign management tools can help you to automate the execution and tracking of your promotions and online marketing campaigns. They encompass both inbound as well as outbound marketing campaign activities. You can use the software to conduct marketing campaigns over multiple channels targeted at both individuals and groups, and then track the impact of the campaigns by customer group over time. This buyer’s guide provides an overview of the essential features and the list of factors to consider to help you do knowledgeable comparisons and select the best among multiple campaign management tools for small business and enterprises:

Get to know each product with free trial

A good course of action is to sign up for at least a few free trial plans or demo offered by popular campaign management software providers. With that method you will have the opportunity to test the important elements and you will get a good comparison of the capabilities of various tools. The best thing to do when looking for the best Campaign Management software is to try platforms that currently have the highest rankings in the SmartScore and Customer Satisfaction Rating in our campaign management software reviews, such as Offerslook and Funnel.io

Targeted Businesses

Before jumping on the bandwagon and deciding on your next online campaign marketing system, try to understand the details of your marketing needs, and check whether you fall within some of the following categories:

  • Small Businesses automating campaigns for the first time. Small companies want to generate a higher return on investment, which is why they are the ones that can recognize the success of such software the most. These systems simplify their strategies, and streamline campaigns to reach customers at a fraction of what they’re currently investing.
  • Medium Businesses looking to improve their campaigns’ efficiency. Medium companies are in a constant development process, and they need to improve lead management by nurturing buyers to a sales-ready position, and by scoring them to examine which ones are more willing to buy. They need marketing software to automate their campaigns, and to let agents focus on more attention-demanding aspects.
  • Large Businesses in need of campaign analytics. Large companies have long surpasses initial marketing automation, and are looking to upgrade their software with powerful analytic features. Accurate analytics will accelerate and improve lead management, allow them to track ROI and optimize their fractional attribution models.

What are Examples of Campaign Management Software?

  • HasOffers: A great performance marketing app for desktops and mobile devices which manages direct public relationships. It allows companies to automate campaigns and calculate payments real time.
  • iContact Pro: A popular solution that facilitates marketing automation, and reduces costs with its advanced suite of segmentation and high end email marketing tools.
  • Vidyard: A powerful business platform that evaluates effectiveness, and turns results into powerful marketing and CRM tools with visibility and control.
  • InsightSquared: Analytics and business reporting platform enabled to measure all business aspects, to provide deep analysis, and retrospective trend identification.
  • Listrak: A digital marketing automation platform designed for omnichannel retailers who need more personalized solutions for driving marketing campaigns.

Types of Campaign Marketing Software

Depending on your deployment expectations, you can choose one of these popular campaign marketing software types:

  • On-premise – You pay a one-time license fee to install the software on your server in your office premises. You pay only once and can keep the system under your control. But, you have to pay high upfront costs for the license fee, servers, maintenance, and IT support team.
  • SaaS – The vendors maintains your data on their server. You only need to pay a relatively low monthly or annual fee based on the number of users who access the system via the Internet. The benefit is the cost is low. Plus, you don’t have to worry about maintaining the server and using a technical support team. The vendor takes care of maintenance and upgrades, and some offer regular data backups as well. SaaS package prices are calculated based on the number of users and clients, as well as features used. Large companies can make use of enterprise solutions for which vendors offer pricing by quote.

Key Features of Campaign Marketing Software

These are the basic features to expect from your next campaign marketing system:

  • Customer Segmentation: It is important to segment customers based on their buying traits and other behaviors so that you can target effective marketing messages. Marketers can add traits based their target markets’ unique qualities.
  • Nurture Campaigns: Most leads need careful nurturing before they are ready to invest in your product. You should conduct nurture campaigns with targeted messages based on customer profiles and communicate with the prospects at regular intervals. Combine lead scoring with the nurture campaigns to find about the reactions of prospects to the campaigns and to know when they are ready to make a purchase decision.
  • Email Distributions: The campaign marketing software should help to run automated email marketing campaigns that send tailored messages to specific segments of customers. Based on the responses to the campaign messages you can further tweak your marketing process. It is important to ensure your emails do not land up in the recipients’ spam folder. The campaign marketing solution should boost your lead scoring system and help you identify behaviors that demand immediate contact as well as those that need additional nurturing.
  • Real-Time Notifications: This is an important feature that tells you when your prospects show high interest or become ready to purchase your product. This functionality can also enable marketers to learn which campaigns are garnering unusually negative or positive responses, based on which they can make appropriate changes.
  • CRM Integration: It is important that the campaign marketing software integrates smoothly with the CRM system you use. This will enable collaboration activities like for instance lead alerts being sent directly to the sales rep’s CRM screen they use for daily tasks. Sales staff can also feed the new leads they uncover into the marketing automation solution so that these leads also get the same lead scoring and nurturing attention given to the leads uncovered by marketing.
  • Data Hygiene: The software should provide clean and accurate data by enabling you to remove incorrect, partial, bogus, and duplicate data.
  • Integration with Off-Line Marketing: The campaign marketing software should easily integrate with off-line channels and campaigns such as call center surveys and direct mail. This information enables marketers to learn the campaigns that are most effective for each lead segment and also to get a holistic understanding of each prospect.
  • Marketing Analytics: The campaign management software should integrate with your CRM and ERP (Enterprise Resource Planning) solutions so that you can correlate marketing expenses to earned revenues. This will help you decide whether your marketing budget needs to be be increased or decreased. Another advantage is you can learn how your marketing campaigns contribute directly to earned revenues.

Benefits of Campaign Marketing Software

These are the main benefits companies experience when using a solid campaign marketing system:

  • Reduced Lead Time. Once you’ve automated your campaign processes, coordination, scheduling, and launching new campaigns will be significantly simplified, both through a single channel and multiple ones. What used to take weeks will now be accomplished in few hours.
  • Personalized Interactions. We all know that personalization is a powerful conversion tool, which makes personalizing campaign interactions a vital function for optimizing their effectiveness. Behaviors will be tied to individuals, landing pages will be customized, and every customer will be satisfied with your service.
  • Testing. Campaign marketing software offers a variety of testing tools and capabilities for marketers to compare results, such as A/B splitting for landing pages, rolling out winning versions, etc.
  • Optimized Campaign Effectiveness. Automated campaigns are easy to track and monitor, which allows marketers to calculate the odds of their success quite accurately. As a result, the company is always able to discover fresh ways to appeal to customers, and to tackle problematic issues too.
  • Search Engine Optimization (SEO). Most of the traffic driven to all channels derives from organic search, which is why every company looking to automate marketing should think of streamlining SEO tasks with the software’s evaluation tools and best practices.

List of Campaign Management Software Companies

Updated

Selected products (0)

1.
HubSpot Marketing

Our Score 9.5

User Satisfaction 99%

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions. Read Reviews

  • Pricing: free
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Free, Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API

2.
TUNE

Our Score 9.3

User Satisfaction 99%

TUNE is a partner marketing platform built to empower marketing partnerships for networks and advertisers. Read Reviews

  • Pricing: $279
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Quote-based
  • Customer Types: Large Enterprises
  • Deployment: Cloud Hosted

3.
Marketing Creatio

Our Score 9.3

User Satisfaction 100%

Marketing tool that automates lead collection and nurtures leads until they turn into opportunities Read Reviews

  • Pricing: By quote
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Annual Subscription, Quote-based
  • Customer Types: Large Enterprises, Medium Business
  • Deployment: Cloud Hosted

4.
SharpSpring

Our Score 9.2

User Satisfaction 98%

Software tool that makes marketing automation powerful yet affordable for businesses, small and mid-sized. Read Reviews

  • Pricing: $450
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Quote-based
  • Customer Types: Small Business, Medium Business
  • Deployment: Cloud Hosted, Open API

5.
monday.com

Our Score 9.2

User Satisfaction 99%

2019 Webby awards winners for best productivity app monday.com is the easiest way for your team to plan, organize, and track projects. Globally loved by over 80,000 teams Read Reviews

  • Pricing: $39
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API

6.
ProjectManager

Our Score 9.2

User Satisfaction 100%

An online project management software packed with features for industries of all types and projects of any size. An easy-to-use interface with drag-and-drop functions ensures that users can easily adjust due dates when needed. Chat and discussion features facilitate easier collaboration. Managers will also be able to compare projects' actual vs. planned progress to ensure maximum productivity. Read Reviews

  • Pricing: $15
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted

7.
FACT-Finder

Our Score 9.1

User Satisfaction 96%

A powerful suite of onsite search, navigation, and merchandising solutions. Read Reviews

  • Pricing: By quote
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Quote-based
  • Customer Types: Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, On Premise

8.
Trackier

Our Score 9.1

User Satisfaction N/A%

A performance marketing software utilized by ad agencies, ad networks, and professional advertisers to help them manage their relationships and communication with their publishers. Read Reviews

  • Pricing: $299
  • Devices Supported: Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted

9.
Wishpond

Our Score 9.1

User Satisfaction 98%

Wishpond is a software tool that scales your business effectively and efficiently. It allows you to get noticed by your audience without much effort and at a reasonable price. Read Reviews

  • Pricing: $44
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted, Open API

10.
Wrike

Our Score 9.1

User Satisfaction 94%

A robust campaign management tool for creating and running multi-channel campaigns. Read Reviews

  • Pricing: $9.80
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API

Our Score Read More

Our review platform uses our innovative SmartScore™ system to examine all the services in the Campaign Management Software category to help you get the best possible software. It pays attention to the following elements: cruscial features, collaboration possibilities, customization, integrations with other services, user friendliness, customer support, how secure a software is, mobility, media rating. At the moment, HubSpot Marketing is the leader in this category and is recommended by our experts. Following thorough evaluation it got the best results among its competitors and we strongly suggest that you include it as one of the choices for your needs.

User Satisfaction Read More

A summary of general user satisfaction with the software in our Campaign Management Software category evaluated with our unique algorythm that gathers customer reviews, comments and opinions across a broad range of social media platforms to help you make an informed buying choice.

99%

99%

100%

98%

99%

100%

96%

N/A

98%

94%

Pricing Read More

Every vendor in the Campaign Management Software category will have a different set of pricing plans for its service and every package will include a varied set of tools. Below we list the general pricing for the most affordable package available for each service. Please note that advanced features may have an extra cost.

free

$279

By quote

$450

$39

$15

By quote

$299

$44

$9.80

Devices Supported Read More

An overview of what type of devices and operating systems are supported by these B2B solutions in the Campaign Management Software category, including mobile platforms and web-based solutions.

Windows

Android

iPhone/iPad

Mac

Web-based

Laguages Supported Read More

Find out which languages and countries are served by the best B2B solutions in the Campaign Management Software category, including services intended for international markets and prepared for multi-cultural teams of employees.

Pricing Model Read More

Examine which pricing plans are provided by the vendors in the Campaign Management Software category to see which one fits your business requirements and budget best. Note that specific software can provide free or freemium accounts for you to try out first.

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

Customer Types Read More

A brief look at what kinds of customers a selected B2B software in the Campaign Management Software category is designed for, from small businesses and non-profits to big enterprises.

Small Business

Large Enterprises

Medium Business

Freelancers

Deployment Read More

A summary of what styles of product deployement are supported by every B2B vendor in the Campaign Management Software category. Although most of modern SaaS solutions are cloud-hosted there are services might offer an on-site deployment model as well.

Cloud Hosted

On Premise

Open API