What is Content Marketing Software?

Content marketing software is used by businesses of all sizes and in all industries to create and execute content strategies that present information in effective ways to capture the attention of their target audience. Marketing teams use these applications to manage the creation, sourcing, distribution, and availability of content. They can also utilize the system to track access to that content and make alterations as required by identifying user preferences. The common types of content used for marketing include text material, images, videos, and infographics. If you are looking for more information, you can browse our complete reviews of the leading apps in this category. Don't forget to look at HubSpot Marketing which is currently on top of the list.

Top 10 Most Popular Content Marketing Software

HubSpot Marketing reviews
HubSpot Marketing

Our Score 9.5

User Satisfaction 99%

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions. Read Reviews

BrightInfo reviews

Our Score 8.4

User Satisfaction N/A

BrightInfo is a real-time personalization engine that uses a specific algorithm to analyze visitor behavior, and to match it with your content. Read Reviews

Optimizely reviews

Our Score 9.0

User Satisfaction 100%

Optimizely is a software tool that you can invest in to get the best site optimization services. Read Reviews

Percolate reviews

Our Score 9.0

User Satisfaction 91%

Percolate is a marketing software tool that enables you to carry out all marketing activities including planning, creation, and execution from a single hub. Read Reviews

Taboola reviews

Our Score 9.0

User Satisfaction 98%

Taboola is a software application that uses interesting and engaging content to help you reach your audience, gain their attention naturally, and drive them to your website. Read Reviews

UpCity reviews

Our Score 9.2

User Satisfaction 100%

UpCity is an online marketplace that connects companies with proven digital marketing service providers and agencies. Read Reviews

Outbrain reviews

Our Score 9.0

User Satisfaction 96%

Outbrain is a popular content discovery platform that aims to deliver relevant content to audiences while helping publishers and businesses understand their audiences as well. Read Reviews

Marin reviews

Our Score 9.0

User Satisfaction 99%

Marin is a cloud-based app that provides a unique online ad management solution that lets you manage search, content display, and social management. Read Reviews

Social Studio reviews
Social Studio

Our Score 8.9

User Satisfaction 98%

Social Studio is a social media marketing tool that provides social media solutions for business growth through greater global collaboration. Read Reviews

Ambassador reviews

Our Score 8.9

User Satisfaction 97%

Ambassador is a software application that truly represents your product in a profitable manner enabling you to grow your business far and wide. Read Reviews

How To Choose The Best Content Marketing Software

Nowadays, when a large part of a company’s success depends on how it is being marketed online, content managers are becoming a growing concern. Providing customers with quality content closes approximately 60% of every sales deal, due the fact that their gauge for information can be easily satisfied with digital research, being a primate in trustworthiness compared to sales reps’ first-hand information. The reason is obvious: customers like to explore stuff from the comfort of their armchair, and they don’t mind saving money/time while doing it.

Operating in a world of inbound marketing efforts, companies find themselves obliged to follow the stream, knowing that anything other than this would create a risk of not being able to respond to a wide range of buyer concerns. Needless to say, one has to impose his presence on the market by spreading well-organized content, the failure of which hides the biggest possible hazard for every business: not being noticed.

Get to know each product with free trial

A good course of action is to sign up for at least a few free trial plans or demo from popular content marketing software providers. With that method you will have the opportunity to test the list of important elements and you will get a good comparison of the capabilities of various programs. The best thing to do in order to find the best Content Marketing Software for enterprises or smaller businesses is to try platforms that currently have the highest rankings in the SmartScore and Customer Satisfaction Rating in our content marketing software reviews such as Inboundli reviews, RankActive, and Sunny Landing Pages

Targeted Businesses

Before jumping on the bandwagon and deciding on the best Content Marketing software for your company, try to understand the details of your marketing needs, and check whether you fall within some of the following categories:

  • Individuals and Small Businesses looking to measure content effects. Your content highlights both the good sides if your product, and the way towards it. It takes only a single attempt to see how customers react to your content in order to deliver such that can guide both parties to a successful deal. The CMS, obviously, will help you measure the effects of what you’ve been doing for the purpose.
  • Medium Businesses looking to become more visible. It doesn’t help to overwhelm people with content so that they would become more aware of your brand – what it takes is for the brand to be mentioned in popular places. There are two essential benefits of sharing content on followed websites: access to a large audience of potential buyers; and becoming a trustworthy brand.
  • Large Businesses looking to highlight the quality of their products. The core intention of large businesses’  content should be to expose the good sides of their products, so that readers would be interested to learn more about them. With a good CMS, they know what to focus on, and how to deliver involving and entertaining work that can drive profit on the long run.

What are Examples of Content Marketing Software?

  • ONTRAPORT: A unified business platform for small business and medium-sized companies that allows users to handle content, marketing, sales, and information management with a single tool.
  • Reevoo: A reliable platform for providing authentic content with a variety of powerful content gathering features and visibility tools.
  • Cxense Insight: A popular marketing tool for capturing relevant traffic and providing a better user experience. Editorial teams can benefit from its robust features and intuitive dashboards.
  • Inboundli: A well-known curation and research solution that bolsters reach and improves the identification and performance of quality marketing strategies.
  • RankActive: An advanced application that tracks users’ online presence, and uses an advanced suite of visibility tools to improve their search engine rankings.

Types of Content Marketing Software

Depending on deployment, you can choose one of these popular content marketing software tools:

  • On-premise CMSs– You pay a one-time license fee to install the software on your server in your office premises. You pay only once and can keep the system under your control. Still, you have to pay high upfront costs for the license fee, servers, maintenance, and IT support team.
  • SaaS and cloud-hosted CMSs – The vendors maintains your data on their server. You only need to pay a relatively low monthly or annual fee based on the number of users who access the system via the Internet. The main benefit is obviously the cost, but  you don’t have to worry about maintaining the server and using a technical support team. The vendor takes care of maintenance and upgrades, and some offer regular data backups as well. SaaS package prices are calculated based on the number of users and clients, as well as features used. Large companies can make use of enterprise solutions for which vendors offer pricing by quote. Cloud-hosted CMSs, on the other hand, are open source and free to use.

Key Features of Content Management Software

In the case of CMS elementary features, our detailed comparisons show that the set is quite similar for both small and large companies, depending on their needs and the price they can afford to pay. Still, there are a few basic features each content management system should offer:

  • Scalability and High Performance. Caching is one of the most important tactics for boosting a website’s performance, and it is exactly where your content management system comes handiest. Advanced CMSs offer a variety of caching levels, each of them customizable and easy to understand.
  • Extensions and Integrations. You’re not supposed to adjust your current software infrastructure to your new CMS, but the other way around. The system should simply blend with your other applications, including in particular CRMs, ERPs, mobile apps, social networks, etc.
  • Security Management. Is it really worth to automate content management online if you can’t protect it? Security is a number one priority, and your CMS must provide it via modules, content permissions, roles, multilevel authentications, and so on.
  • Basic Online Marketing Suite. There should be a whole suite of basic marketing tools to allow users to optimize their customer-centric marketing efforts through all channels.
  • Mobile Support. It is no longer enough to purchase a desktop CMS version, but to find one that supports mobile devices as well. Both you and your agents should be able to manage and track content on the go, so look for a tool that is available both as an Android and iOS app.

Benefits of Content Management Software

Is a CMS going to make your marketing strategy more effective? Well, the odds lean on the positive side of the axis, but the trouble is that there are too many non-that-sensible choices that can confuse you.

Most systems out there burn out in their own desire to reveal information, and they provide tremendous marketing landscapes and advanced observance functionality buckets with no real power to impact your decisions. As a consequence, you may find yourself on top of the landscape, absolutely absorbed by information, and without any clue on what to do.

Therefore, we feel obliged to warn you: Not every product will fulfill your expectations. Most of them will tackle important processes externally, or will focus instead on a tiny piece of the puzzle that doesn’t really matter that much. The strategy is to look for a tool that can: redefine your marketing strategy by comparing information; make you more social-aware using alerts and notifications; and be well-integrated with the software infrastructure that is already in place.

It’s true: the first advantage of using a CMS everyone would point out is back-link creation, even if that’s not quite what you’d expect after running a famous content management system, and paying a remarkable amount for it. Back-links are more of a side effect, or an outcome from the following benefits:

  • Improved Content Quality. Spreading content around won’t make your business more competitive, unless what you’re sharing is strategically produced, properly-targeted, and consistently better than your competitors’. Technology will help you streamline the process of creating such content because it will reorganize your assets and resources, and it will ensure that the information you’re trying to distribute meats the basic standard of your brand.
  • Content-Targeting of Potential Buyers. Content is only apparently widespread to reach out large masses – the genuine purpose of every piece is to target a specific group, while the best ones managed to go even beyond expectations. The role of a good content marketer is to help you familiarize with the interests of the group you’re targeting, and to align your campaign with their expectations.
  • Out-of-the-Box Analytics. Both production and performance analytics are critical components of every content management system – their role is to discover flaws and inefficiencies in your marketing strategy, or to simply compare whether you’ve met the necessary quotas such as revenue and lead numbers. Together with basic metrics (timing, output, and contributor’s power), proper content managers offer a list of advanced ones you never knew were critical to your marketing performance: social shares, unique visitors, call-to-action success, lead generation, etc.
  • Effective Distribution. What would be the purpose of your content if it cannot be seen? Good results depend solely on effective distribution, namely publishing in on appropriate platforms and transmission channels. Content management systems serve to capture the best opportunities, improving at the same time the internal distribution of content in the dawn of the publishing moment.
  • Uncompromised Integrations. A CNS won’t be of any value for you if it is not well-integrated with your software infrastructure. Therefore, you have to consider all technological marketers you’re already using to produce, distribute, and track content, and to find a program which can function smoothly with all of them. Even independently, CMSs are valuable project management tools, but integrations help you make the most of them.

List of Content Marketing Software Companies

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Our Score Read More

Our platform makes use of our special SmartScore™ algorithm to gather information about all the products in the Content Marketing Software category to help you pick the best possible software. It analyzes the following factors: core functionalities, collaboration tools, customization, integration, ease of use, customer support, how secure a software is, mobility, general media ratings. As of now, HubSpot Marketing is the leader in this category and our experts are really satisfied with it. After extensive research and analysis it got the best results among its competitors and our reviewers strongly suggest that you include it as one of the options for your needs.

User Satisfaction Read More

An overview of total user satisfaction with the products in our Content Marketing Software category evaluated with our unique algorythm that gathers client reviews, comments and opinions across a wide set of social media platforms in order to help you make an informed purchase choice.











Pricing Read More

Each vendor in the Content Marketing Software category will offer a different set of pricing packages for its product and each plan will include a varied set of tools. Below we list the overal pricing for the most affordable plan available for each product. Keep in mind that advanced features may cost extra.



by quote

by quote


By quote

by quote

by quote



Devices Supported Read More

An overview of what kind of devices and operating systems are supported by these B2B services in the Content Marketing Software category, including mobile platforms and web-based solutions.






Laguages Supported Read More

Learn which languages and geographies are served by the popular B2B apps in the Content Marketing Software category, including spftware designed for international markets and created for multi-cultural groups of employees.

Pricing Model Read More

Find out which pricing packages are supported by the vendors in the Content Marketing Software category to check which one suits your business requirements and budget best. Note that specific software can provide free or freemium accounts for you to test first.


Monthly payment

One-time payment

Annual Subscription


Customer Types Read More

An analysis of which groups of companies a specific B2B platform in the Content Marketing Software category provides for, from small businesses and non-profits to large enterprises.

Small Business

Large Enterprises

Medium Business


Deployment Read More

An overview of what styles of service deployement are offered by every B2B vendor in the Content Marketing Software category. Even though the majority of modern SaaS services are cloud-based certain services might offer an on-site deployment model too.

Cloud Hosted

On Premise

Open API