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  • Email Marketing Software

Top 10 Email Marketing Software

1

Constant Contact

Our score: 9.6 User satisfaction: 93%

A powerful marketing platform that integrates email marketing, social media, and ecommerce together for more comprehensive marketing campaigns. It includes a website builder and an extensive library of highly-customizable email templates optimized for both web and mobile. Reports and analytics are also quickly generated so you can easily track performance.

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  • Pricing: $20
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment
  • Customer Types: Small Business, Medium Business, Freelancers
  • Deployment: Cloud Hosted
2

HubSpot Marketing

Our score: 9.5 User satisfaction: 99%

HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.

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  • Pricing: free
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Free, Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API
3

SendinBlue Email

Our score: 9.3 User satisfaction: 98%

SendinBlue is a comprehensive email and SMS campaign tool that lets you build and expand your audience for more conversions. It also empowers companies to build and grow customer relationships via email campaigns, sophisticated transactional emails, SMS campaigns, and marketing workflows.

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  • Pricing: €19
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Quote-based
  • Customer Types: Small Business, Medium Business
  • Deployment: Cloud Hosted, Open API
4

Marketo

Our score: 9.3 User satisfaction: 96%

Marketo is a software tool that helps marketers master the art and science of digital marketing. It is fitted with comprehensive features including modules for email marketing, event marketing, lead management, and ad spending. The software also provides automation options for key marketing processes.

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  • Pricing: by quote
  • Devices Supported: Windows, iPhone/iPad, Mac, Web-based
  • Pricing Model: Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment:
5

ActiveCampaign

Our score: 9.2 User satisfaction: 100%

ActiveCampaign is a software that combines all aspects of small business marketing in a single and easy-to-use platform. It is packed with powerful features for marketing automation, newsletter management, SMS marketing, and many more. It can also integrate with over 200 external services.

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  • Pricing: $9.00
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
6

ActiveTrail

Our score: 9.1 User satisfaction: 100%

A comprehensive marketing automation software for marketers who are still navigating the complexity of automated email and SMS marketing campaigns. ActiveTrail offers modern tools for multichannel marketing including A/B testing, pixel tracker, survey tools, and more. It also provides customizable landing pages and templates for email and SMS campaigns.

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  • Pricing: $7
  • Devices Supported: Android, iPhone/iPad, Web-based
  • Pricing Model: Monthly payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API
7

iContact Pro

Our score: 9.1 User satisfaction: 100%

iContact Pro is a business solution that makes marketing automation simpler and cost-effective. It's a marketing automation suite with advanced features, including CRM functionalities, high-end email tools, engagement tracking, advanced segmentation, landing page creation, and social media posting and tracking. In addition, iContact is scalable to serve its clients: high volume senders, marketers, and businesses who are new to email marketing.

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  • Pricing: $11.90
  • Devices Supported: Android, iPhone/iPad, Windows Mobile
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment:
8

Omnisend

Our score: 9.1 User satisfaction: 100%

An intuitive marketing automation platform that offers integrated omnichannel workflows, smart list segmentation, and smart reporting to boost customer engagement and sales. Omnisend also gives you visibility into your customers' engagement information across different communication channels.

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  • Pricing: $13
  • Devices Supported: Web-based
  • Pricing Model: Free, Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
9

Wix ShoutOut

Our score: 9.1 User satisfaction: 91%

Wix ShoutOut is an intuitive marketing email and newsletter builder and editor. It allows users to create responsive emails to increase the chance of engagement. The solution also has features to help you manage subscribers, analyze email performance, and even share their attractive newsletters on social media.

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  • Pricing: $4.90
  • Devices Supported: Android, iPhone/iPad, Web-based
  • Pricing Model: Free, Monthly payment, Annual Subscription
  • Customer Types: Small Business, Medium Business
  • Deployment: Cloud Hosted
10

HubSpot

Our score: 9.0 User satisfaction: 99%

HubSpot is an award-winning software platform that offers marketing, sales, and CRM tools to help you grow your company by forging more authentic relationships with your customers. As an all-in-one marketing platform, it also serves as an efficient content management software.

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  • Pricing: free
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Free, Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted

Our Score

Our platform makes use of our special SmartScore™ method to evaluate all the services in the Email Marketing Software category in orded to help you get the best possible solution. It evaluates the following elements: cruscial functionalities, collaboration possibilities, customization, integration, intuitiveness, help & support, security, support for mobile devices, ratings in media. At the moment, Constant Contact is the leader in this category and we gave it the highest score in our tests. Following extensive research and analysis it got the best results among its competitors and our reviewers strongly suggest that you include it as one of the solutions for your needs.

Our Score
9.6

Constant Contact Features

9.5

HubSpot Marketing Features

9.3

SendinBlue Email Features

9.3

Marketo Features

9.2

ActiveCampaign Features

9.1

ActiveTrail Features

9.1

iContact Pro Features

9.1

Omnisend Features

9.1

Wix ShoutOut Features

9.0

HubSpot Features

User Satisfaction

An overview of total user satisfaction with the products in our Email Marketing Software category based on our unique algorythm that analyzes user reviews, comments and opinions across a broad range of social media sites to help you make an informed investment choice.

User Satisfaction

93%

99%

98%

96%

100%

100%

100%

100%

91%

99%

Pricing

Every vendor in the Email Marketing Software category will provide a different group of pricing plans for its service and each package will include a different group of tools. Below we list the general pricing for the cheapest plan offered for each app. Keep in mind that advanced features may cost extra.

Pricing

$20

free

€19

by quote

$9.00

$7

$11.90

$13

$4.90

free

Devices Supported

A summary of what kind of devices and operating systems are supported by the listed B2B solutions in the Email Marketing Software category, including mobile platforms and web-based solutions.

Devices Supported

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Pricing Model

Find out what pricing plans are supported by the vendors in the Email Marketing Software category to see which one matches your business preferences and expenses best. Be aware that some services can support free or freemium accounts for you to try out first.

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

Customer Types

A brief look at what types of clients a given B2B platform in the Email Marketing Software category aims for, from small businesses and non-profits to big enterprises.

Customer Types

Small Business

Large Enterprises

Medium Business

Freelancers

Deployment

An overview of what styles of software deployement are supported by each B2B vendor in the Email Marketing Software category. While the majority of modern SaaS solutions are cloud-hosted certain services might offer an on-site deployment model as well.

Deployment

Cloud Hosted

On Premise

Open API

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

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