Email marketing software is used by businesses to send out promotional emails to their customers. At the same time, email marketing is an effective method that boost brand awareness with a technique that has the capacity to scale across diverse audiences. This type of marketing includes transaction emails such as approvals and alerts, and promotional emails such as events, newsletters, and ads.Show more Email marketing systems can help a company to target its prospects better, distribute content, and reduce marketing costs. Key features of this software include automation of email tracking and newsletter delivery, designing and sharing of newsletters, creation of permission-based mailing lists, and inbound lead generation. The best way to select the right email marketing app for your needs is to browse our list of top platforms, especially the current category leader Constant Contact.Show less
In order to prepare this ranking of best Email Marketing Software we have examined 715 leading apps currently present on the market, analyzing their features, ease of implementation, client service, available integrations as well as mobile device support with our unique SmartScoreTM rating system. This ranking has been developed by Jenny Chang, our software authority dedicated to the Email Marketing Software category.
A powerful marketing platform that integrates email marketing, social media, and ecommerce together for more comprehensive marketing campaigns. It includes a website builder and an extensive library of highly-customizable email templates optimized for both web and mobile. Reports and analytics are also quickly generated so you can easily track performance.
HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.
A multi-featured customer service and business management software for service providers and professionals such as consultants, accountants, lawyers, and others. This solution utilizes essential tools to manage everyday tasks such as calendar and online scheduling, email and SMS marketing, client portal and management, lead generation, and billing and invoicing.
An intuitive marketing automation platform that offers integrated omnichannel workflows, smart list segmentation, and smart reporting to boost customer engagement and sales. Omnisend also gives you visibility into your customers' engagement information across different communication channels.
Wix ShoutOut is an intuitive marketing email and newsletter builder and editor. It allows users to create responsive emails to increase the chance of engagement. The solution also has features to help you manage subscribers, analyze email performance, and even share their attractive newsletters on social media.
A comprehensive marketing automation software for marketers who are still navigating the complexity of automated email and SMS marketing campaigns. ActiveTrail offers modern tools for multichannel marketing including A/B testing, pixel tracker, survey tools, and more. It also provides customizable landing pages and templates for email and SMS campaigns.
Freshmarketer is a conversion rate optimization (CRO) tool designed to assist marketing agencies and digital marketers convert website visitors into paying customers. It helps users create more targeted customer experiences. The platform does this by providing features such as A/B testing, session replay, and heatmap among others.
Really Simple Systems CRM is a full suite sales, marketing, and customer support online CRM platform that is easy to use and works immediately. It has robust modules for pipeline management, contact management, and case management. This scalable CRM platform also has a built-in email marketing feature.
Marketo is a software tool that helps marketers master the art and science of digital marketing. It is fitted with comprehensive features including modules for email marketing, event marketing, lead management, and ad spending. The software also provides automation options for key marketing processes.
ActiveCampaign is a software that combines all aspects of small business marketing in a single and easy-to-use platform. It is packed with powerful features for marketing automation, newsletter management, SMS marketing, and many more. It can also integrate with over 200 external services.
Comprehensive solution for putting email outreach on auto pilot and boosting inbound and outbound campaigns, BD, HR, fundraising and accounting.
Most business owners are now becoming increasingly aware of the benefits of email marketing software tools, realizing that such solutions will allow them to improve their business communication efforts. For many, though, it is still difficult to define a clear list of advantages and profits that would merit adopting such programs in their company. To prove that there is indeed much to gain from professional email marketing tools, we’ve prepared this guide for you to give you a detailed look at what this type of software has to offer.
A good course of action when looking for the best among email marketing tools for enterprises or smaller businesses is to sign up for at least a few free trials or demo and starter unpaid plans from leading email marketing software providers. With that method, you will have the opportunity to test the important elements and you will get a good comparison of the capabilities of the selected apps. You will also be able to understand what is email marketing software better. The best thing to do is to try services that currently have the highest SmartScore rankings and Customer Satisfaction Rating in our email marketing software reviews: RedCappi reviews, Campaign Monitor, ActiveCampaign, AWeber, Constant Contact, HubSpot, and MailChimp.
It may also be a good idea to examine some of the most popular alternatives available on the market. See our Top 10 Alternatives to ActiveCampaign guide for a reliable list of solutions worth trying out.
Email marketing software is welcome in every company handling a large customer database, and looking to summarize contacts under one roof and deliver information in a synchronized manner. The scale and niche of the business are most of the time irrelevant, but there are few specific scenarios where demand generation software is most needed:
For a more detailed list of products, you may want to check out our Top 20 Email Marketing Software ranking. You’ll find a much wider selection of products for comparisons there.
There are many different types of email marketing software, varying from free and basic tool suites to ultra costly and accurate programs. Features can also be categorization criteria, as certain programs do nothing but summarize contact lists, while others are more robust and they allow marketers to personalize their email newsfeeds, track and compare customer behavior and conversion rates, and even do some custom branding. Deployment is also an important factor based on which there are:
There are few essential features the best Email Marketing software should have in order to help you generate successful campaigns, namely those which can reach even ambitious prospects that can be measured in future:
Check out our What Is Email Marketing Software guide for a more comprehensible list of typical features and modules available in most solutions.
Email marketing software is used for commercial communication with individuals/groups, most often in the form of sales, business requests, promotions, advertisements, or any similar activity aimed to improve customer loyalty and overall brand recognition. This being said, email marketing keeps a business connected with its customers even after sales have been completed.
Digital communication on its behalf, allows the business to target literally every audience on low research and production costs, and get to know all of their interests, shopping habits, likes and dislikes by simply holding a list of valuable contacts and maintaining its accuracy. At the same time, customers benefit from a more personalized relationship and individual treatment for support and important information. Let’s see how that works:
Price is a very important factor to consider when choosing the right email marketing solution for you. Moreover, the price is usually determined by the kind of payment scheme you choose. Today, there are three common payment schemes or pricing plans. Here they are:
There are many factors to consider when choosing the best email marketing software solution for you. Different businesses have different needs. So, you really need to find a good one that matches your requirements.
Also, you really have to find a solution that is more likely to be used by your organization. This is a really hard act to balance. But, one has to remember the bottom line. Purchasing the right software is not the end of it. It is just the beginning.
You would have to get used to the platform and develop best practices over time. Staff would undergo training and maybe you would experience pushbacks. If you are lucky enough, you won’t experience these birthing pains. However, you should expect the worst and prepare for software adoption thoroughly.
Disaster recovery and security are two key elements that need to be considered by SaaS buyers when evaluating potential providers.
Many SaaS vendors do not have a disaster recovery site. Therefore, ask the following queries to your shortlisted vendors: How do you test your disaster recovery processes? What is your recovery time? How often do you test? Do you have dispersed infrastructure; are your chief site and your disaster recovery site situated in different geographical locations?
You need to be aware that many SaaS providers do not use enterprise-grade infrastructure to deploy SaaS apps. Many programs have multiple providers. For example, there may be a firewall provider, an Internet provider, and a few others too in the mix. If an issue rears up, there is a lot of finger-pointing. This problem is common with on-premise IT systems. The solution is to decrease the number of vendors so that there is answerability to ensure they take responsibility about performance.
Ask the potential SaaS vendors the following queries about security: Is your company SAS70 compliant? What security measures are used at your data centers? What security audits and guidelines does your organization follow? Who manages access and identity management, web application firewalls, log file management, and network connectivity?
Needless to say, take your time to research methodically and get the answers to the above queries before you invest in an apt SaaS system.
The best email marketing software is HubSpot Marketing. This total digital marketing platform helps businesses create responsive, engaging, and measurable email campaigns. Also, you can start using its email newsletter creator for free. The creator is also very easy to use. With its drag-and-drop functionality, even a child could design a stunning responsive email. The platform also provides you with performance measurement tools such as A/B testing and analytics.
HubSpot Marketing is a complete digital marketing suite. It has other modules for related processes that support your email marketing processes. These modules include lead management, blog management, marketing automation, landing pages management, social media monitoring, and website SEO.
Different types of email marketing software have different sets of benefits. However, there are general benefits that software seekers expect to get from using them. Here they are below.
Here are the general features of email marketing software:
Most email marketing software solutions are highly usable. They have intuitive user interfaces designed to let your launch email campaigns in just minutes. However, some software solutions have exceptional ease-of-use. Here are three of them:
A good free email marketing software is hard to come by. Software providers are keen on monetizing their efforts and services. However, one popular platform provides a free tool with features and capabilities that rival paid ones. That software solution is HubSpot Marketing.
This is a free email marketing tool that is powered by its CRM base. You can easily store and manage contacts, manage leads, and analyze your conversations. It has an easy drag-and-drop editor so that you won’t need a developer or IT person. The platform includes a central hub for marketing analytics. And, you can even promote your content by managing advertisements from there. HubSpot Marketing also integrates well with other systems. It is indeed the best free email marketing software.
FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.