HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.READ REVIEW
SendinBlue is a comprehensive email and SMS campaign tool that lets you build and expand your audience for more conversions. It also empowers companies to build and grow customer relationships via email campaigns, sophisticated transactional emails, SMS campaigns, and marketing workflows.READ REVIEW
Pardot is a marketing automation and lead management software designed to connect with Salesforce CRM, enabling your marketing and sales teams to arrange, deploy, and manage online marketing campaigns. A cloud hosted solution, Pardot provides a full set of tools that help marketers create meaningful connections, generate pipelines, and empower sales to close deals.READ REVIEW
An industry-leading collaboration and communication app for on-site and remote work teams. This software offers a collaboration-first interface that allows users to build Boards with a wide variety of powerful columns. With this flexibility, the software allows teams to handle any type of project. The platform also seamlessly integrates with third-party apps to ensure easier adoption.READ REVIEW
Marketo is a software tool that helps marketers master the art and science of digital marketing. It is fitted with comprehensive features including modules for email marketing, event marketing, lead management, and ad spending. The software also provides automation options for key marketing processes.READ REVIEW
Marketing Creatio is a flexible CRM tool that automates lead collection and nurtures them until they turn into opportunities. The software comes with a multi-channel marketing module aligned with the brand’s core capabilities which allows application interactions from front-office to back-office.READ REVIEW
ActiveCampaign is a software that combines all aspects of small business marketing in a single and easy-to-use platform. It is packed with powerful features for marketing automation, newsletter management, SMS marketing, and many more. It can also integrate with over 200 external services.READ REVIEW
A software solution that makes marketing automation powerful yet affordable for businesses, small and mid-sized. Features include modules for dynamic forms, lead engagement, behavior-based email automation, and many more. It is also known among users for its powerful and insightful analytics.READ REVIEW
LeadSquared Marketing Automation is a cloud-based solution for the marketing needs of businesses of all sizes.READ REVIEW
Wishpond is a software tool that scales to your business effectively and efficiently. It allows you to get noticed by your audience without much effort and at a reasonable price. The platform is used to help businesses manage their campaigns and automate key processes.READ REVIEW
Our review platform employs our special SmartScore™ algorithm to gather information about all the products in the Marketing Automation Software category to help you pick the best possible software. It pays attention to the following metrics: main components, collaboration tools, customization, available integrations, intuitiveness, help & support, security, mobile support, ratings in media. Currently, HubSpot Marketing is the leader in this category and we gave it the highest score in our tests. Following detailed evaluation it got the best results among its competitors and we strongly suggest that you include it as one of the alternatives for your business.
HubSpot Marketing Features
SendinBlue Email Features
Marketing Creatio Features
LeadSquared Marketing Automation Features
A look at overall user satisfaction with the solutions in our Marketing Automation Software category calculated using our unique algorythm that finds client reviews, comments and opinions across a broad range of social media sites in order to help you make an educated investment decision.
Every vendor in the Marketing Automation Software category will have a different set of pricing plans for its service and each package will include a varied set of tools. Below we list the general pricing for the most affordable plan available for each product. Keep in mind that advanced features may cost extra.
An analysis of what type of devices and operating systems are supported by these B2B tools in the Marketing Automation Software category, including mobile platforms and web-based solutions.
Examine what pricing packages are supported by the vendors in the Marketing Automation Software category to check which one suits your business requirements and expenses best. Keep in mind that some apps can support free or freemium accounts for you to try out first.
A brief look at which types of customers a given B2B platform in the Marketing Automation Software category aims for, from small businesses and non-profits to big enterprises.
An overview of what types of software deployement are offered by every B2B vendor in the Marketing Automation Software category. While most of modern SaaS services are cloud-hosted there are services might offer an on-site deployment model too.
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