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  • Marketing Automation Software

Top 10 Marketing Automation Software

1

HubSpot Marketing

Our score: 9.5 User satisfaction: 99%

HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.

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  • Pricing: free
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Free, Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API
2

SendinBlue Email

Our score: 9.3 User satisfaction: 98%

SendinBlue is a comprehensive email and SMS campaign tool that lets you build and expand your audience for more conversions. It also empowers companies to build and grow customer relationships via email campaigns, sophisticated transactional emails, SMS campaigns, and marketing workflows.

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  • Pricing: €19
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Quote-based
  • Customer Types: Small Business, Medium Business
  • Deployment: Cloud Hosted, Open API
3

Pardot

Our score: 9.0 User satisfaction: 97%

Pardot is a marketing automation and lead management software designed to connect with Salesforce CRM, enabling your marketing and sales teams to arrange, deploy, and manage online marketing campaigns. A cloud hosted solution, Pardot provides a full set of tools that help marketers create meaningful connections, generate pipelines, and empower sales to close deals.

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  • Pricing: $1,250
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
4

monday.com

Our score: 9.8 User satisfaction: 99%

An industry-leading collaboration and communication app for on-site and remote work teams. This software offers a collaboration-first interface that allows users to build Boards with a wide variety of powerful columns. With this flexibility, the software allows teams to handle any type of project. The platform also seamlessly integrates with third-party apps to ensure easier adoption.

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  • Pricing: $39
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API
5

Marketo

Our score: 9.3 User satisfaction: 96%

Marketo is a software tool that helps marketers master the art and science of digital marketing. It is fitted with comprehensive features including modules for email marketing, event marketing, lead management, and ad spending. The software also provides automation options for key marketing processes.

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  • Pricing: by quote
  • Devices Supported: Windows, iPhone/iPad, Mac, Web-based
  • Pricing Model: Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment:
6

Marketing Creatio

Our score: 9.3 User satisfaction: 100%

Marketing Creatio is a flexible CRM tool that automates lead collection and nurtures them until they turn into opportunities. The software comes with a multi-channel marketing module aligned with the brand’s core capabilities which allows application interactions from front-office to back-office.

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  • Pricing: By quote
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Annual Subscription, Quote-based
  • Customer Types: Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
7

ActiveCampaign

Our score: 9.2 User satisfaction: 100%

ActiveCampaign is a software that combines all aspects of small business marketing in a single and easy-to-use platform. It is packed with powerful features for marketing automation, newsletter management, SMS marketing, and many more. It can also integrate with over 200 external services.

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  • Pricing: $9.00
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
8

SharpSpring

Our score: 9.2 User satisfaction: 98%

A software solution that makes marketing automation powerful yet affordable for businesses, small and mid-sized. Features include modules for dynamic forms, lead engagement, behavior-based email automation, and many more. It is also known among users for its powerful and insightful analytics.

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  • Pricing: $450
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Quote-based
  • Customer Types: Small Business, Medium Business
  • Deployment: Cloud Hosted, Open API
9

LeadSquared Marketing Automation

Our score: 9.1 User satisfaction: 100%

LeadSquared Marketing Automation is a cloud-based solution for the marketing needs of businesses of all sizes.

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  • Pricing: $200
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
10

Wishpond

Our score: 9.1 User satisfaction: 98%

Wishpond is a software tool that scales to your business effectively and efficiently. It allows you to get noticed by your audience without much effort and at a reasonable price. The platform is used to help businesses manage their campaigns and automate key processes.

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  • Pricing: $44
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted, Open API

Our Score

Our review platform employs our special SmartScore™ algorithm to gather information about all the products in the Marketing Automation Software category to help you pick the best possible software. It pays attention to the following metrics: main components, collaboration tools, customization, available integrations, intuitiveness, help & support, security, mobile support, ratings in media. Currently, HubSpot Marketing is the leader in this category and we gave it the highest score in our tests. Following detailed evaluation it got the best results among its competitors and we strongly suggest that you include it as one of the alternatives for your business.

Our Score
9.5

HubSpot Marketing Features

9.3

SendinBlue Email Features

9.0

Pardot Features

9.8

monday.com Features

9.3

Marketo Features

9.3

Marketing Creatio Features

9.2

ActiveCampaign Features

9.2

SharpSpring Features

9.1

LeadSquared Marketing Automation Features

9.1

Wishpond Features

User Satisfaction

A look at overall user satisfaction with the solutions in our Marketing Automation Software category calculated using our unique algorythm that finds client reviews, comments and opinions across a broad range of social media sites in order to help you make an educated investment decision.

User Satisfaction

99%

98%

97%

99%

96%

100%

100%

98%

100%

98%

Pricing

Every vendor in the Marketing Automation Software category will have a different set of pricing plans for its service and each package will include a varied set of tools. Below we list the general pricing for the most affordable plan available for each product. Keep in mind that advanced features may cost extra.

Pricing

free

€19

$1,250

$39

by quote

By quote

$9.00

$450

$200

$44

Devices Supported

An analysis of what type of devices and operating systems are supported by these B2B tools in the Marketing Automation Software category, including mobile platforms and web-based solutions.

Devices Supported

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Pricing Model

Examine what pricing packages are supported by the vendors in the Marketing Automation Software category to check which one suits your business requirements and expenses best. Keep in mind that some apps can support free or freemium accounts for you to try out first.

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

Customer Types

A brief look at which types of customers a given B2B platform in the Marketing Automation Software category aims for, from small businesses and non-profits to big enterprises.

Customer Types

Small Business

Large Enterprises

Medium Business

Freelancers

Deployment

An overview of what types of software deployement are offered by every B2B vendor in the Marketing Automation Software category. While most of modern SaaS services are cloud-hosted there are services might offer an on-site deployment model too.

Deployment

Cloud Hosted

On Premise

Open API

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

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