MENU
GET LISTED
GET LISTED
SHOW ALLPOPULAR CATEGORIES
Share
Tweet
Share
  • Home
  • Search Marketing Software

Top 10 Search Marketing Software

1

SEMrush

Our score: 9.7 User satisfaction: 94%

An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. SEMrush monitors and manages your online visibility. Its features include display advertising tool, backlinks, content analyzer, ad builder, on-page SEO tracker, and more.

READ REVIEW
  • Pricing: $83.28
  • Devices Supported: Android, iPhone/iPad, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
2

Serpstat

Our score: 9.6 User satisfaction: 100%

Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Other features include rank tracking, search analytics, keyword research, and content marketing ideation. The platform is also known for its market intelligence modules, reports, and analytics.

READ REVIEW
  • Pricing: $11.4
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Free, Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
3

AgencyAnalytics

Our score: 9.5 User satisfaction: 100%

AgencyAnalytics is an SEO reporting software solution for marketing agencies. With this, analysts and consultants will have easy to use tools to diagnose SEO performance and general digital presence health. Key features include rank tracker, custom dashboards, and automated reports. It also integrates well with third-party systems.

READ REVIEW
  • Pricing: $39
  • Devices Supported: Windows, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
4

Raven Tools

Our score: 9.4 User satisfaction: 94%

Raven Tools is a software app that offers a reporting engine to supercharge your online marketing reports. Businesses use Raven Tools to make campaign management across different channels easier. With the solution, businesses will have one single hub for all their digital marketing needs.

READ REVIEW
  • Pricing: $99
  • Devices Supported: Web-based
  • Pricing Model: Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
5

Moz

Our score: 9.3 User satisfaction: 97%

Moz is a leading SEO tool provider that uses both basic and advanced research tools to improve your search engine optimization. The software offers a keyword research tool, an SEO keyword generator, as well as capabilities for link analysis. Its SEO toolbar for browsers also makes it easier to compare link metrics and study your site’s ranking potential.

READ REVIEW
  • Pricing: $99
  • Devices Supported: Windows, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Medium Business, Freelancers
  • Deployment: Open API
6

SE Ranking

Our score: 9.2 User satisfaction: 94%

A cloud-based marketing platform for SEO and marketing professionals, SE Ranking comes with tools for SEO auditing, advanced keyword analysis, keyword grouping, competitor analysis, website ranking, and others. For SEO newbies, SE Ranking also offers comprehensive checklists, SEO guides, and best practices.

READ REVIEW
  • Pricing: $18.60
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
7

BrightEdge

Our score: 9.2 User satisfaction: N/A

BrightEdge is a software platform whose Data Cube provides marketers with a web-wide understanding of billions of pieces of content and consumer intent. It also has robust SEO modules for keyword ranking, PPC discovery, backlinks tracking, and automated site auditing. The platform also generates reports for performance analysis.

READ REVIEW
  • Pricing: by quote
  • Devices Supported: Windows, Android, Mac
  • Pricing Model: Quote-based
  • Customer Types: Large Enterprises
  • Deployment: Cloud Hosted, On Premise
8

UpCity

Our score: 9.2 User satisfaction: 100%

UpCity is an online marketplace that connects companies with proven digital marketing service providers and agencies. This platform assists SMBs in finding vetted professionals and trusted partners to help grow their business. It also comes with powerful tools for tracking campaigns and service clients.

READ REVIEW
  • Pricing: $100
  • Devices Supported: Windows, Mac, Web-based
  • Pricing Model: Free, Monthly payment
  • Customer Types: Small Business
  • Deployment: Cloud Hosted
9

Web CEO

Our score: 9.0 User satisfaction: 95%

Web CEO is a suite that provides internet marketing tools in 15 different variations for branded reports that help your website’s SEO. The platform provides tools for keyword research, rank tracking, and link building. Various site auditing tools also offer suggestions on different ranking factors for your website, such as mobile friendliness and page load speeds.

READ REVIEW
  • Pricing: $39
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Free, Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted, Open API
10

Optimizely

Our score: 9.0 User satisfaction: 100%

This web-based experimentation platform offers easy to use A/B testing tools to help businesses optimize their websites. Optimizely supports multivariate and multipage testing across different domains. It also comes with a simple drag-and-drop visual editor, predictive analytics, behavioral audience targeting, and campaign management among others.

READ REVIEW
  • Pricing: by quote
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted

Our Score

FinancesOnline utilizes our certified SmartScore™ algorithm to analyze all the applications in the Search Marketing Software category in orded to help you choose the best possible service. It takes into consideration the following elements: cruscial components, collaboration capabilities, customization, integrations with other services, simplicity, help & support, how secure a software is, support for smartphones and tablets, scores in other media. As of now, SEMrush is the leader in this category and our experts are really satisfied with it. Following detailed testing it got the best results among its competitors and our experts strongly suggest that you consider it as one of the options for your company.

Our Score
9.7

SEMrush Features

9.6

Serpstat Features

9.5

AgencyAnalytics Features

9.4

Raven Tools Features

9.3

Moz Features

9.2

SE Ranking Features

9.2

BrightEdge Features

9.2

UpCity Features

9.0

Web CEO Features

9.0

Optimizely Features

User Satisfaction

An overview of overall user satisfaction with the products in our Search Marketing Software category evaluated with our unique algorythm that collects client reviews, comments and opinions across a wide range of social media sites to help you make an informed purchase choice.

User Satisfaction

94%

100%

100%

94%

97%

94%

N/A

100%

95%

100%

Pricing

Each vendor in the Search Marketing Software category will provide a different set of pricing packages for its app and each package will include a varied group of elements. Below we list the general pricing for the cheapest plan available for each service. Keep in mind that advanced features may cost extra.

Pricing

$83.28

$11.4

$39

$99

$99

$18.60

by quote

$100

$39

by quote

Devices Supported

An overview of what kind of devices and operating systems are supported by these B2B tools in the Search Marketing Software category, including mobile platforms and web-based solutions.

Devices Supported

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Pricing Model

Find out which pricing packages are provided by the vendors in the Search Marketing Software category to see which one suits your business preferences and expenses best. Note that certain software can provide free or freemium accounts for you to test first.

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

Customer Types

An overview of what kinds of companies a specific B2B platform in the Search Marketing Software category aims for, from small businesses and non-profits to big enterprises.

Customer Types

Small Business

Large Enterprises

Medium Business

Freelancers

Deployment

An overview of what styles of software deployement are provided by each B2B vendor in the Search Marketing Software category. Even though most of modern SaaS services are cloud-hosted certain services may offer an on-site deployment model as well.

Deployment

Cloud Hosted

On Premise

Open API

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

TOP