Marketing software is used by marketing departments and companies to market more effectively on multiple channels online (including websites, social media, email etc.) and automate repetitive tasks. The most distinctive bonus of applying one is that it individualizes even extensive and particularly robust marketing campaigns. There are three basic groups of marketing software: marketing intelligence, marketing automation, and advanced workflow automation. Key features of marketing software encompass: email marketing, lead scoring and nurturing, social media marketing, phone call tracking, team collaboration, and analytics. Marketing apps can help businesses of any scale and niche, but they are most welcome in small-scale teams looking to facilitate governing of long and complex marketing campaigns.
Disaster recovery and security are two main aspects that need to be considered by SaaS consumers when evaluating potential providers.
Many SaaS vendors do not have a disaster recovery site. Therefore, ask the following questions to your shortlisted vendors: How do you test your disaster recovery processes? What is your recovery time? How often do you test? Do you have dispersed infrastructure; are your main site and your disaster recovery site placed in different geographical locations?
You need to be aware that many SaaS providers do not use enterprise-grade infrastructure to install SaaS apps. Many systems have multiple providers. For example, there may be a firewall provider, an Internet provider, and a few others too in the mix. If a concern rears up, there is a lot of finger-pointing. This problem is common with on-premise IT systems. The solution is to minimize the number of vendors so that there is answerability to ensure they take responsibility about performance.
Ask the potential SaaS providers the following questions about security: Is your firm SAS70 compliant? What security procedures are used at your data centers? What security audits and principles does your firm follow? Who manages access and identity management, web application firewalls, log file management, and network connectivity?
Needless to say, take your time to research thoroughly and get the answers to the above queries before you invest in an apt SaaS solution.