Marketing software is used by marketing teams and companies to promote their work more effectively on multiple channels on the web (inclusively websites, social media, email and so on.) and automate daily assignments. The critical bonus of using one is that it personalizes even lasting and distinctively robust marketing campaigns. There are three main categories of marketing software: marketing intelligence, marketing automation, and advanced workflow automation. Key features of marketing software are as follows: email marketing, lead scoring and nurturing, social media marketing, phone call tracking, team collaboration, and analytics. Marketing systems can help businesses of any scale and niche, but they are most appreciated among small-scale teams willing to simplify the process of running extensive and challenging marketing campaigns.
Disaster recovery and security are two main elements that need to be considered by SaaS purchasers when analyzing potential vendors.
Many SaaS providers do not have a disaster recovery site. Therefore, ask the following queries to your shortlisted providers: How do you test your disaster recovery procedures? What is your recovery time? How often do you test? Do you have dispersed infrastructure; are your main site and your disaster recovery site positioned in different geographical locations?
You need to be aware that many SaaS providers do not use enterprise-grade infrastructure to deploy SaaS apps. Many solutions have multiple providers. For instance, there may be a firewall provider, an Internet provider, and a few others too in the mix. If a concern rears up, there is a lot of finger-pointing. This problem is common with on-premise IT applications. The solution is to minimize the number of providers so that there is accountability to ensure they take responsibility about performance.
Ask the potential SaaS providers the following queries about security: Is your firm SAS70 compliant? What security procedures are used at your data centers? What security audits and guidelines does your firm follow? Who manages access and identity management, web application firewalls, log file management, and network connectivity?
Needless to say, take your time to research carefully and get the answers to the above queries before you invest in a suitable SaaS system.