What is Marketing Software?

Marketing software is used by marketing departments and companies to market more efficiently on various channels online (inclusively sites, social networks, email and so on.) and automate repetitive tasks. The most distinctive advantage of applying one is that it personalizes even lasting and distinctively robust marketing campaigns. There are three main types of marketing software: marketing intelligence, marketing automation, and advanced workflow automation. Key features of marketing software include: email marketing, lead scoring and nurturing, social media marketing, phone call tracking, team collaboration, and analytics. Marketing systems can help businesses of all scales and sectors, but they are most welcome in small teams looking to facilitate governing of extensive and complex marketing campaigns.

List of Marketing Software Companies

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