Marketing software is used by marketing departments and businesses to place their products more efficiently on multiple channels on the internet (including sites, social media, email etc.) and automate repetitive activities. The most distinctive benefit of using one is that it personifies even extensive and very diverse marketing campaigns. There are three main categories of marketing software: marketing intelligence, marketing automation, and advanced workflow automation. Key features of marketing software encompass: email marketing, lead scoring and nurturing, social media marketing, phone call tracking, team collaboration, and analytics. Marketing programs are recommended to assist the work of businesses of all sizes and industries, but they are most appreciated among small-scale teams pretending to ease the task of governing of long and complex marketing campaigns.
There are plenty of cloud-based SaaS systems available in the market and this makes it tricky for a company to select a suitable tool for their needs. The first aspect to consider is usability. Be sure about the changes required for your team’s processes and workflow when you implement the software. Buy a system that adapts to your processes and not the other way around.
The second feature to consider is the user interface. It should be simple and easy to use so that your staff members get the hang of it quickly. Get them involved in the selection and usage process, and assess their daily needs to find a good fit. Make the users view the demos and try out the free trials and get their opinions.
The third important feature is scalability. Select a system that can grow with your company. Though many SaaS vendors offer enterprise packages, these are costly for a lot of companies. So, check if the product allows you to export your data and migrate to another software if required. In fact, pick a vendor that allows you to export your data as you can trust their honesty and they are the correct type of SaaS brands you should look to associate with.