Marketing software is used by marketing departments and businesses to promote their work more effectively on multiple channels on the web (including websites, social media, email and so on.) and automate repetitive assignments. The most distinctive benefit of applying one is that it personifies even lasting and particularly diverse marketing campaigns. There are three essential groups of marketing software: marketing intelligence, marketing automation, and advanced workflow automation. The imperative features of marketing software include: email marketing, lead scoring and nurturing, social media marketing, phone call tracking, team collaboration, and analytics. Marketing programs can be useful to businesses of any scale and niche, but they are most welcome in small teams willing to simplify the process of running extensive and challenging marketing campaigns.
SaaS software provides many benefits such as simple setup, access, and integration as well as data security. To choose the perfect platform for your needs, you need to do your groundwork thoroughly. To start, begin with the following hints to consider and analyze the various apps:
Know your needs: First, be sure about your company’s needs and requirements. Why do you need to spend on a SaaS application? What tasks and objectives do you intend to achieve with the system? If you are clear about your requirements, you can easily find an appropriate solution that fulfills them.
Compare features and price: Make a shortlist of SaaS solutions that offer the tools you need and are within your budget. Read online reviews of the shortlisted apps to find out what each one offers.
Use the free trial and extend it if necessary: Subscribe to the free trials of the shortlisted solutions and check out their functionality firsthand. This will help you to understand if the system offers what you need to enhance your company’s efficiency and productivity. Request an extension of the free trial if the time is too short to gauge the solution’s effectiveness.
Talk to the vendor: Finally, talk to each provider about the assistance and support they can offer. Try to discuss the fee and get discounts. Ask about the training and consultation they provide to assist you to use the app successfully.
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Main Functionality – rates the software’s ability to meet its main promise or USP.
Customization - Rates the software’s customization tools that allow the business to match the software’s functions to the business’ specific processes and current needs. Tools to watch include: custom reports; custom fields; custom business processes; logo insertions; and color palette choice.
Collaboration Features – rates the software’s functionalities that allow team members to work together, share documents, ideas and best practices. Includes tools such as: communication platforms (IM chat, VoIP, email, social media, phone); real-time features; attachment and association capabilities; and automatic task and contact associations.
Integration – rates the ability of the software to assimilate third-party applications and formats, especially popular productivity tools like Google Apps, Microsoft Office and Outlook and proprietary email apps. Also include connector apps that integrate the software to even more apps and APIs that allow developers to integrate their own apps to the software. May also include integration to older versions of the software.
Mobility – rates if the software has a mobile platform and which mobile OS it supports. Attributes to watch include: apps for iOS, Android, Windows Mobile, BlackBerry; mobile browser version; and specific mobile modules.
Ease-of-use – rates the level of difficulty in learning and using the software. Features to watch include: self-help tutorials; quick lookups; dashboard; drag-and-drop tools; intuitive behavior; search and data retrieval; formats and templates; and steps to perform a task.
Help & Support – rates the level of technical and customer support by vendor. Attributes to measure include: live support (chat); tickets; free and freemium support services; knowledge base support (PDF, recorded webinars, forum); and paid support plans.
Security – rates the software’s security infrastructure including the following features: enable/disable data access; password encryption; data backup; and official seals from reputable organizations that vouch for the software’s security.
Media Rating - averages the ratings by major review sites, such as: CNET, Gartner Vendor, MacWorld and PCMag.
We use our behavior-based Customer Satisfaction Algorithm™ to gather customer reviews, comments and opinions across a wide range of social media sites to help you make an informed buying decision.
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Our algorithm performs a wide-spectrum scan through all the most popular social media as well as blogs and websites to find customer reviews relevant to a specific product.
The behavior-based system collects all reviews that discuss a selected product filtering out comments and posts that do not feature a customer’s opinion about the product.
All gathered customer reviews are processed with a set of filters to extract key data from each review relevant to customer’s satisfaction including: detailed keywords analysis, social response signals and various meta data.
Collected data about users’ experience with the product are thoroughly analyzed using an algorithm that evaluates each processed factor as either positive or negative response from the customer.
After all partial data are analyzed and evaluated the system assigns a single customer satisfaction score to a product. It allows our users an easy and quick access to information on how many clients are satisfied with a product at the moment.