What is Marketing Software?

Marketing software is used by marketing teams and companies to market more efficiently on multiple channels online (including websites, social networks, email and so on.) and automate everyday tasks. The most distinctive bonus of applying a marketing system is that it personalizes even lasting and distinctively robust marketing campaigns. There are three main categories of marketing software: marketing intelligence, marketing automation, and advanced workflow automation. Top features of marketing software include: email marketing, lead scoring and nurturing, social media marketing, phone call tracking, team collaboration, and analytics. Marketing programs are recommended to assist the work of businesses of any scale and niche, but they are most appreciated among small-scale teams willing to simplify the process of governing of extensive and demanding marketing campaigns.

List of Marketing Software Companies

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